Presented below ten strategies that the marketers can consider: 1. New strategies for new times The changed economic conditions are affecting consumer behavior and attitudes. Can the marketing strategies based on the understanding of the consumers in the prosperous times still hold water now? Consumers are changing their behavior in several different ways and various underlying attitudes and values govern these changes. It is critical for us to re-look at the consumer and refresh our understanding
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Marketing always was known with the Marketing mix or 4Ps which are: * Product - It includes your entire product or service related activities. Like product design‚ product development‚ variety‚ quality and branding etc. * Price - You have to set the price of the products for customers considering discounts and credit - debit policy. * Place - It includes activities related with the distribution of your product or services like your various distribution channels and inventory etc.
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. Many products and services often pass a life cycle while there are many shapes depending on their industries. They newly emerge in the society‚ start to sell to be widespread‚ become saturated in the market and then gradually get out of date. This sequence of product and service is called the product life cycle. Smartphone also passes such natural path. According to the next web (2011)‚ first smartphone brand was Ericsso’s GS88 in 1997. A touchscreen smartphone‚ which is widespread now‚ was launched
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The Detail Information of Permanent Life Insurance versus Term Life Insurance People need to insure their selves from any probability. There are many benefits of insurance and people start to understand about its benefits. One of its benefit is you can have some cash values in the future. The benefit is not only for you‚ but also for your beneficiary and your family. However‚ you need to be careful to choose the great and suitable insurance for you and make sure the payment of it will not make you
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demerits inherent in the use of cellular phones in rural and urban Ogun State of Nigeria. 70 respondents were randomly selected and interviewed in two local government areas of the State using a well-structured questionnaire‚ out of which 66 data set were eventually found useful. Data were collected and analyzed using simple descriptive [averages and percentages] and Chi-square statistics. Gender distribution shows significant difference in both locations at 5% probability level (p < 0.05)‚ however
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that seems to be everywhere you look. For the past years we have seen how APPLE Computers Inc. has not only introduced the Ipod into the market for music players‚ but created the new must have pop icon. The following is a brief analysis of the product life cycle of iPods. iPods were first introduced to in 2001 and has since grown into a recognized cultural symbol. Designed and marketed by Apple Computer‚ iPod is a brand of digital audio/video players that stand apart from the rest due to their user
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find and develop new-product ideas. Companies find and develop new-product ideas from variety of sources. Many new product ideas stem from internal sources. Companies conduct formal research and development‚ pick the rains of their employees‚ and brainstorm at executive meetings. Other ideas come from external sources. By listening to and working with customers‚ conducting surveys and focus groups‚ and analyzing customer questions and complaints‚ companies can generate new-product ideas that will meet
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From the Product Life Cycle Youngme Moon Harvard Business Review Summary A company must differentiate itself from others during the product life cycle by creating an image that demands attention and fosters unique brand awareness. Louis Vuitton is a company that continuously rejuvenates itself and has maintained a highly coveted brand for 150 years. A $1‚000 monogrammed Louis Vuitton handbag is in such demand that it has spawned a multi-million dollar market of counterfeit products‚ most commonly
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The advantages of living in a large town are many and obvious. The town-dweller enjoys certain conveniences and comforts which the villager lacks. He has good and well-lighted roads; cheap public conveyances‚ such as trams and trains; a house with modern conveniences‚ such as water laid on‚ electric light and good sanitary arrangements; fine shops cose at hand to supply him with all necessaries and luxuries when he is well‚ and well-equipped hospitals to care for him when he is ill. The dweller
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NAME: KARAN BELLANI SR NO. | TOPIC | PAGE NO | 1 | INTRODUCTION | 3 | 2 | HISTORY OF BANCASSURANCE | 4 | 3 | BANCASSURANCE MODELS | 5 | 4 | ADVANTAGES AND DISADVANTAGES OF BANCASSURANCE | 7 | 5 | DEUTSCHE BANK TIE UP WITH BIRLA SUN LIFE AND BAJAJ ALLIANZ INSURANCE CO. | 9 | 6 | CONCLUSION | 11 | 7 | ACKNOWLEDGEMENT | 12 | 8 | BIBLIOGRAPHY | 13 | INTRODUCTION The business of banking around the globe is changing due to integration of global financial markets‚ development of
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