A strong brand offers many advantages for marketers including: Brands provide multiple sensory stimuli to enhance customer recognition. For example‚ a brand can be visually recognizable from its packaging‚ logo‚ shape‚ etc. It can also be recognizable via sound‚ such as hearing the name on a radio advertisement or talking with someone who mentions the product. Customers who are frequent and enthusiastic purchasers of a particular brand are likely to become Brand Loyal. Cultivating brand loyalty
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ECO535 TUTORIAL 3 –Chapter 4 –HUMAN CAPITAL INVESTMENT TRUE & FALSE QUESTIONS (10 MARKS) ANSWER ALL QUESTIONS 1. General training will be paid for by the employee in the form of a reduced wage Specific training reduces the worker’s value to the firm‚ because the worker’s wage rate would have to rise . 2. Specific training reduces the worker’s value to the firm‚ because the worker’s wage rate would have to rise . 3. A worker who has obtained specific training is more likely to establish a
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ADVANTAGES AND DISADVANTAGES OF USING INTERNET In the history of human mankind‚ the Internet has undoubtedly been the greatest development in the domain of communication industry. Internet has tremendous potentials and a lot to offer in terms of services. However‚ if examined carefully‚ the Internet appears to have not only advantages but also some drawbacks. One good point is that the Internet is a source of information. There is a huge amount of information available on the Internet for just
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Background Pine Street Capital is a market-neutral hedge fund in the technology field and is facing market risk and has to decide which way to use in order to hedge the risk. It can either use short selling of NASDAQ or options hedging strategy. Each strategy has its own advantage in different economic conditions. As the fund has just gone through a volatile period in NASDAQ’s history‚ PSC has to choose between two choices. Choice 1: Continuing to hedge market risk by short selling Choice 2:
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Influence of Capital Structure on Leverage of Cement Sector in Pakistan CONTACT NUMBERS: ACKNOWLEDGEMENT First of all we would like to thank Allah Almighty for granting us the capability and courage to work on this report with my best efforts‚ and for the patience and perseverance endowed by Him. We would also like to thank Mr. H. JAMAL ZUBAIRI for giving us the chance to work on this report and for his guidance‚ advice and examples during regular sessions which
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WORKING CAPITAL MANAGEMENT By D.BINISHA Reg No: 312211631024 REPORT ON SUMMER INTERNSHIP AT INTERNATIONAL INSTITUTE OF PROJECT MANAGEMENT SSN SCHOOL OF MANAGEMENT & COMPUTER APPLICATIONS KALAVAKKAM- 603 110 ACKNOWLEDGEMENT I extend my sincere thanks to our Director‚ Prof. B. Srinivasan for inculcating in us‚ a passion for excellence in all our activities including this project. I am grateful to my external guide Mr. O. ARIVAZHAGAN‚ CEO‚ International
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Theory of Capital Structure - A Review Stein Frydenberg£ April 29‚ 2004 ABSTRACT This paper is a review of the central theoretical literature. The most important arguments for what could determine capital structure is the pecking order theory and the static trade off theory. These two theories are reviewed‚ but neither of them provides a complete description of the situation and why some firms prefer equity and others debt under different circumstances. The paper is ended by a summary where the
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Business Market The Importance in Managing Customer Relationship to Improve Competitive Advantage in B2B Market Author: Lin Yu Ju (h10yjlin@du.se) Teacher: Lena Bjerhamma Table of Contents 1. Introduction 2. Purpose 3. Methodology 4. Literature Review 5. Result 5.1 The definition of Customer Relationship Management 2 2 3 3 3 3 5.2 The advantages of
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levels of Diageo‚ the treasury team was given the task of establishing the cost of capital for each of the different areas the company operated. The team had to create a simulation model which should consider new finance approaches‚ treasury functions to focus on‚ what the firm’s risk footprints will be‚ how to calculate cost of capital and finally how to optimally structure capital. How has Diageo managed its capital structure? Both Grand Metropolitan and Guinness had little debt prior to the merger
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Competitive Advantage MGT/498 September 13‚ 2012 Competitive Advantage Riordan Manufacturing is a leader in the industry of plastic injection molding. Business strategies require assurance that the organization can anticipate business conditions for the future that will improve performance and profitability. Organizations should create a strategic framework for a noteworthy achievement. The framework entails formulating a mission that defines the business product of the organization.
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