obtain a deeper understanding of the impact of celebrity endorsers in online retailing leading to purchasing decisions and behavioral intentions of online shopping consumers in the online retailing related websites. Particularly‚ this research examines whether a celebrity endorser adds value to the brand equity of internet retailing‚ and to what degree celebrities can impact online shopping consumers’ purchasing decision and how does negative celebrity attributes influence consumers’ purchasing behavior
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Topic: Barbie is a bad role model for young children. Specific purpose: To persuade my COMM 110 class that Barbie has a negative influence on young children. Central idea: Barbie is a bad role model for young children‚ because of Barbie’s unrealistic body proportions and unattainable lifestyle. Young girls become aware of their physical appearance and become insecure‚ and this can lead to long term effects. INTRODUCTION Attention-getter: According to an article by Sloan Crosley‚ the
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Important Celebrity Attributes While selecting a celebrity as endorser‚ the company has to decide the promotional objective of the brand and how far the celebrity image matches with it. The selection is in fact a collaboration‚ from which both the company and the celebrity gains. \ The most important attribute for a celebrity endorser is the trustworthiness. The target audience must trust that a celebrity carries a particular image and it must match with the product. \ The second attribute in order
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The role of professional athletes as role models for the youth is a debatable topic. Should they be the people your children look up to and try to be like? Or are they just popular people who have let fame get to their head and influence them to make poor choices? While there are many people who believe that they should be responsible for setting good examples for the millions of children in the world‚ there are equally as many that believe they should not be put under that kind of pressure on top
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“I am not a role model‚ I am not paid to be a role model. I am paid to wreak havoc on the basketball court. Parents should be role models. Just because I dunk a basketball‚ doesn’t mean I should raise your kids.” – Charles Barkley. Professional athletes are not the best people to be role models for kids. Steven Ortiz‚ a sociology professor at Oregon State and the author of several published studies on athletes ’ bad behavior says‚ "Spoiled-athlete syndrome begins early in sports socialization. From
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Introduction What is a role model? A role model‚ defined by the Oxford English Dictionary is “a person who other people look to as an example to be imitated.” There are different types of people whose characteristics and traits are held in high regards and are imitated by others. There are many types of role models‚ whether social‚ religious‚ political‚ commercial or from the arts. Typical role models of our generation from these groups are The Pope‚ Barack Obama‚ Steve Jobs‚ Bill Gates and Pharrell
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A role model is someone looked up to and held in high esteem. They are often emulated and referred to for guidance. Children being very influential can be heavily affected by their role models. A role model for a child is someone seen as big and great in their eyes. Whoever the role model may be‚ children will pick up actions‚ words and mannerisms from them. It affects them in every way‚ how they deal with people‚ their dress‚ and vocabulary and how they aspire to be. Role models can have a positive
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Jasmine‚ Pocahontas‚ Mulan‚ Tiana‚ Rapunzel‚ and Merida. While a single caucasian girl’s dream is blossoming‚ dreaming about the multiple princesses she could grow up to be‚ an african american girl’s is falling to pieces‚ with only a single idealized role model to chose from. While a child yearns for a prince to sweep
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2-25-13 Society considers athletes to be the perfect role models for children. Athletes teach kids determination‚ how to stay encouraged‚ be physically active‚ and proper behavior. These life skills may be very important in a child’s lifetime. Looking up to these amazing people should diminish laziness‚ and other degrading qualities‚ and hopefully change the way society is viewed forever. Athletes make such marvelous role models‚ because they encourage kids to stay physically active. To
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factor is a role model. For many kids their role models are a favorite singer‚ athlete‚ or their parents. Based on what they do‚ we think its right to do. As we become older‚ sometimes we change who our role models are but at the same time‚ we can keep the same one‚ we may just have a better understanding of what to do. We will always stand up for the one that we admire‚ sometimes even if we know that everyone else is right and that you’re wrong. Sometimes our views of our role model are that‚ well
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