The Hong Kong Polytechnic University EIE331: Communication Fundamentals File name: eie331 03am.pdf CONTINUOUS-WAVE MODULATION SCHEMES: AMPLITUDE MODULATION (AM) • Double sideband amplitude modulation (DSB) • Frequency spectrum and power relationships of the AM signal • Modifications of amplitude modulation: – Double sideband – suppressed carrier (DSB–SC) – Vestigial sideband modulation (VSB) – Single sideband modulation (SSB) • Frequency-division multiplexing (FDM) ´ G´za KOLUMBAN
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finite set of messages through a communication channel. A message sender at the transmitter communicates with a message receiver. The sender selects one message from the finite set‚ and the transmitter sends a corresponding signal (or “waveform”) that represents this message through the communication channel. The receiver decides the message sent by observing the channel output. Successive transmission of discrete data messages is known as digital communication. Based on the noisy received signal
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Communication Strategies BU 204: The Digital Firm and Business Communications 11 November 2012 Technology is something we all use every day. It could be your cell phone‚ laptop‚ tablet‚ or anything else you prefer. Sadly to say‚ we also become dependent on these different types of technology. If you have dealt with technology enough in your lifetime‚ you know that it will fail you at some point in time. It is always at the
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Method of Communication and Different Uses of Communication With the development of civilization and written languages came the need for more frequent and reliable methods of communication allowing messages to reach longer distances. This was essential to the control of trade and other affairs between nations and empires. Early man used cave walls as the media on which messages could be transcribed‚ this was common for many years‚ until the Egyptians discovered a special kind of rush (Papyrus)
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ICA # 1 Q#1: Identify and explain the components of the integrated marketing communications mix. A#1: IMC Mix is coordination of all forms of marketing communications consists of components such as Advertising‚ Personal Selling‚ Public Relations‚ Sales Promotions‚ Experimental Marketing‚ Direct Response‚ Digital Communications in to a unified program to maximize the impact on the target audience. Q#2: "An understanding of Maslow ’s Hierarchy of needs and theory of motivation has a direct
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Marketing Communications Theory: Marketing communications is an audience centred activity which attempts to encourage engagements between participants and provoke conversations. The primary role of marketing communications is to engage audiences. Marketing Communications mix: 1. Tools: advertising‚ sales promotion‚ PR‚ direct marketing‚ personal selling and sponsorship. 2. Messages: informative and/or emotional 3. Media: traditional and digital ... and target audience in between
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of study In the United States‚ many university journalism departments evolved into schools or colleges of mass communication or "journalism and mass communication‚" as reflected in the names of two major academic organizations. In addition to studying practical skills of journalism‚ public relations or advertising‚ students also may major in "mass communication" or "mass communication research." The latter is often the title given to doctoral studies in such schools‚ whether the focus of the student’s
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1 SATELLITE COMMUNICATION – AN INTRODUCTION Contents 1.1 Introduction 1.2 Basics 1.3 Applications of Satellites o Weather Forecasting o Radio and TV Broadcast o Military o Navigation o Global Telephone o Connecting Remote Areas o Global Mobile Communication 1.4 Frequency Allocation of Satellites 1.5 Types of Orbits o GEO o LEO o MEO o Sun Synchronous Orbit o Hohmann Transfer Orbit o Prograde Orbit o Retrograde Orbit o Polar Orbits 1.6 Examples o INTELSAT o U.S. Domsats o Polar Orbiting Satellites
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Direct Mail Marketing Advantages: * Direct Mail gets right into a customer’s hands. Unlike online advertising and other forms which are consumed through media; direct mail advertising places a marketing message directly in consumers hands which makes them place a value on whether they should continue to read into the message. * Direct mail can add a personal touch. Many modern direct mail advertising companies offer the ability to personally brand each piece being sent out so it connects
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Review of Manuel Castells (2009)‚ Communication Power. Oxford‚ New York: Oxford University Press. (571 p.) ISBN 978-0-19-956-701-1 To appear in Communications‚ The European Journal of Communication (2010) The book Communication Power can be seen as a successor of Volume II of Castells’ major triology about the Information Age‚ called The Power of Identity (1997). In his new book Castells focuses on the role of communication networks in power-making in society‚ with an emphasis on political
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