Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling. Modern direct selling includes sales made through the party plan‚ one-on-one demonstrations‚ and other personal contact arrangements as well as internet sales. A textbook definition is: "The direct personal presentation‚ demonstration‚ and sale of products and services to consumers‚ usually in their homes or at their jobs." Advantages/Benefits
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Week 9 case study ING Direct Question 1: what level of the product hierarchy has ING Direct leveraged and how does this create value for both customers and the shareholders of ING Direct? ING Direct has leveraged the product from basic product to augmented product. Basic product from a bank industry is simply providing bank service through branch or call centre‚ which has meet core need of their target customer. The introduction of virtual Internet banking‚ which has exceeded the customer expect
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------------------------------------------------- Direct marketing communication Direct Marketing What is Direct Marketing? Direct marketing is a channel free approach to distribution and/or marketing communications. So a company may have a strategy of dealing with its customers ’directly‚’ for example banks (such as CityBank) or computer manufacturers (such as Dell). There are no channel intermediaries i.e. distributors‚ retailers or wholesalers. Therefore - ’direct’ in the sense that the deal is done directly
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Direct Marketing consists of connecting directly with carefully targeted consumers‚ often on a one-to-one‚ interactive basis. Using detailed databases‚ companies tailor their marketing offers and communications to the needs of narrowly defined segments or individual buyers. Beyond brand and relationship building‚ direct marketers usually seek a direct‚ immediate and measurable consumer response. The New Direct Marketing Model Early direct marketers-- catalog companies‚ direct mailers‚ and telemarketers--
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THE DIRECT METHOD Nowadays there are many options to learn a language; some schools have the best methods for reaching that goal but only some of them truly apply them. The possibility to learn a language involves some factors that are pointed directly to teachers. For this reason‚ different methods have been appearing through time. As it is mentioned in previous essays‚ the methods have changed for different reasons; one of them is because of the need to improve the complete skills of the student
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(respectively)‚ what are the pros and cons of us exporting to this regionally integrated market? I strongly recommend that our company shouldn’t be doing any exports to not only France but all the members within EU‚ or any similar regionally integrated markets. Since the main justification behind regional trade agreement is in the best interest of the regional members and at the expense of diverting trades from third party countries. In another word‚ very few advantages can be found from an exporter’s point
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Company Background The Australian Pineapple Products Exporting Company (APPEC) was incorporated in Central Queensland‚ Australia by a group of 10 top pineapple-growers and merchants (5 large individual growers‚ 1 large fruit merchant already exporting‚ 4 packing sheds representing groups of growers). These 10 pineapple-growers are among the best operators from each of the four main pineapple-growing districts‚ Central Queensland‚ North Queensland‚ Southern Queensland‚ and the Wide Bay area near
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Direct marketing is an interactive marketing system that uses one or more media to effect a measurable response or transaction at any location. Direct marketing‚ especially electronic marketing‚ is showing explosive growth. Direct-mail marketing means sending an offer‚ announcement‚ reminder‚ or other item to an individual consumer. Using highly selective mailing lists‚ direct marketers send out millions of mail pieces each year—letters‚ flyers‚ foldouts‚ and other “salespeople with wings.”
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researcher‚ when it serves a formulated research purpose‚ is systematically planned and recorded and is subjected to checks and controls on validity and reliability. Under the observation method‚ the information is sought by way of investigator’s own direct observation without asking from the respondent (Mason 84). . Why choose observation?1.1 Observation can allow researchers to understand much more about what goes on in complex real -world situations than they can ever discover simply by asking
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capabilities of your computer‚ and then sets the program parameters to match. This allows multimedia software programs to run on any Windows-based computer with DirectX compatible hardware and drivers and ensures that the multimedia programs take full advantage of high-performance hardware. DirectX contains a set of APIs that provide access to the advanced features of high-performance hardware‚ such as 3-D graphics acceleration chips and sound cards. These APIs control low-level functions‚ including
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