Market segmentation is the process of grouping buyers into different categories on the basis of their common needs‚ desires and requirements. It is the strategy of subdividing the target market into sub-groups of consumers with definable‚ distinct and homogeneous characteristics so that a different marketing programme can be set up for each group. This will result in an enhancement in the satisfaction to the consumers and profit to the marketer. According to Professor Philip Kotler‚ “Market Segmentation
Premium Marketing
Marketing Mix Price‚ Product‚ Promotion and Place are known as the “Four Ps” of Marketing. The combination of the four Ps used for the purpose of marketing product is known as the Marketing Mix. For this paper‚ you will be creating your own marketing mix. Specifically‚ you will: Choose a tangible product with which you are familiar and describe why this product is of interest to you. Describe‚ in your own words‚ the characteristics of each element of the Marketing Mix (price‚ product‚ place
Premium Typography Citation Marketing
ECO535 TUTORIAL 3 –Chapter 4 –HUMAN CAPITAL INVESTMENT TRUE & FALSE QUESTIONS (10 MARKS) ANSWER ALL QUESTIONS 1. General training will be paid for by the employee in the form of a reduced wage Specific training reduces the worker’s value to the firm‚ because the worker’s wage rate would have to rise . 2. Specific training reduces the worker’s value to the firm‚ because the worker’s wage rate would have to rise . 3. A worker who has obtained specific training is more likely to establish a
Premium Supply and demand Capital accumulation Finance
the latest handset models by major manufacturers‚ such as HTC‚ Nokia‚ Samsung and Apple. Therefore‚ it is important to find out Singaporean’s Perception of smartphones in order for‚ in this case Apple‚ to penetrate fully into the Singapore Market. Singapore’s market demand for smartphones will continue to grow over the years. 1.1 Apple Inc. Background Apple Inc. is formally known as Apple Computer‚ Inc is a multi-national corporation that manufacturers mostly consumer electronics. The company started
Premium Mobile phone Apple Inc.
The advantages of planning •Planning helps us to have a better idea about the course of action that we propose to take. •Planning better defines the course of action that we propose to undertake. •Planning gives a rough estimate of the time required for a project. •Planning gives us a fairly good idea about the expenses involved in the project. In fact a budget is also a plan‚ a financial plan. •Planning helps us to get prepared for emergencies that may arise during the course of the project
Premium Thought Plan Time
INTRODUCTION | 3 | 2 | HISTORY OF BANCASSURANCE | 4 | 3 | BANCASSURANCE MODELS | 5 | 4 | ADVANTAGES AND DISADVANTAGES OF BANCASSURANCE | 7 | 5 | DEUTSCHE BANK TIE UP WITH BIRLA SUN LIFE AND BAJAJ ALLIANZ INSURANCE CO. | 9 | 6 | CONCLUSION | 11 | 7 | ACKNOWLEDGEMENT | 12 | 8 | BIBLIOGRAPHY | 13 | INTRODUCTION The business of banking around the globe is changing due to integration of global financial markets‚ development of new technologies‚ universalization of banking operations and diversification
Premium Insurance Bank Financial services
Slide: ADVANTAGES OF TECHNOLOGY Fast access to information These days we quickly access information thanks to the Internet and other connected devices such as computers‚ laptops and mobile phones. Search engines on the Internet also allow people to find information they need in the matter of seconds. Pictures: laptops‚ phones‚ Google page. Slide: Easier communication The advent of the telephone‚ followed by the cell phone and the computer‚ has made communication much simpler and viable
Free Mobile phone Internet
One of the advantages of Laminated glass is its safety properties. Laminated glass would not scatter into dangerous fragments when it is broken . It will still remain intact while it breaks into a web pattern. This is because the vinyl inner layer inside it keeps the glass from scattering. Laminated glass can also reduce sound emission. It helps to reduce unwanted sounds and noise through the air space between the two panes of glass. The interlayer of the laminated glass also helps by absorbing
Premium Glass
ADVANTAGES OF CCTV Crime prevention has been somewhat a battle that most authorities face as they try to come up with new measures to deter crime and anti-social behaviour among citizens. One of the ways to prevent these problems is by using Closed Circuit Television (CCTV) in places where there are crime risks such as shopping malls and banks. The CCTV can be defined as the use of video cameras to transmit signals or images to a specific place or set of monitors‚ which allows close monitoring
Premium Crime Crime prevention Surveillance
P4-Market research for market planning In this assignment I will be creating a product for Starbucks and discussing what the marketing planning processing model is and how companies uses it when marketing new products. What is marketing planning process? The marketing planning process is when a company analyse the external environment by using PESTLE and SWOT analysis and SMART objectives. PESTLE stands for: Political‚ Economic‚ Social‚ Technological‚ Legal and Environmental SWOT stands for:
Premium Marketing Coffee