The International College of Xiamen University 11 HND Business Accounting Marketing: An Introduction Unit Name: Marketing: An Introduction Name: Zhu Yuanyuan Student ID No.: 135118494 Supervisor: Zhang Hui Submission Date: 12 April‚ 2013 Table of Content 1 Introduction of the Haier Group 2 2 The Micro and Macro environment 3 3 The importance of marketing research 6 3.1 Importance of marketing research 6 3.2 Example and explanation of qualitative and quantitative techniques 8 4 The
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Electric which isworld biggest electronics British company. It’s what you’ve to do with BCG Matrix. GE Matrix Explanation Invest: It is used to strengthened and build thesekinds of SBUs (Strategic Business Units). Bold andwell financial marketing efforts are needed here. It’s basically use when you start a new business as thename suggests. Protect: It’s used to protect your current SBUs. LikePEPSI is protecting its product. Because Coke is thecompetitor of PEPSI and they’re allocating
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Attributes Describe the attributes of your product or service in detail Product attributes help organizations edge out competition by highlighting or providing personalization GNC know all too well that some weight management plans can leave you feeling like you are missing out on good foods. But with GNC popular weight management plans you do not have to forfeit your favorite foods and still managed your weight. GNC offers the customers their own meals menu simply handpicked by the customers
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CHAPTER 1 INTRODUCTION TO GLOBAL MARKETING SUMMARY A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle‚ Coca-Cola‚ and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Marketing‚ R&D‚ manufacturing‚ and other activities comprise a firm’s value chain; firms configure activities to create superior customer value on a global basis. Global companies
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From 1995 to present‚ the company has invested about $ 120 million to access to markets in Vietnam. Unilever’s famous products such as Sunsilk‚ Clear‚ Dove‚ Pond’s‚ Close-up‚ Cornetto‚ Paddle Pop‚ Lipton‚ Knorr etc‚…have been introduced. With the advantage of excellent quality and reasonable price suit to Vietnamese consumer so the brand has quickly become the most consumer goods in Vietnamese market and achieve many profits from the customers. Omo is one of the famous brands of Unilever in Viet
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Facebook 1) Facebook helps us to find new friends and also helps to find our old friends. I have heard stories of people who found their old classmates with the help of Facebook after some many afters. 2) Accessibility to chosen universities having a high level of security: Facebook provides a safe environment for university related data transferring. 3) It is easy and secure to use – Facebook has a clear and a simple template or theme. Which makes the user feel comfortable in using Facebook
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------------------------------------------------- Galah panjang Dari Wikipedia Bahasa Melayu‚ ensiklopedia bebas. Galah panjang adalah sejenis permainan tradisional yang dimainkan di atas gelanggang yang dilakar di atas tanah kosong. Gelanggang yang dibuat mengandungi 2 lajur dan beberapa baris bergantung kepada bilangan pemain. Gelanggang galah panjang dibuat mengikut bilangan pemain yang bermain galah panjang. Contohnya jika pemain ada 10 orang‚ gelanggang yang dibuat mengandungi 4 baris. Jika
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Coursework is something that gives more confidence and higher levels of learning to all the students and even help the teachers in assessing the abilities and the developments taking place in the children. Coursework at times has been proved to act better than the homework and exams for assessing and grading the students on the basis of their performance. The students are given chances to perform better and show the way they can illustrate and demonstrate their abilities and things they have learnt
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Some people say that the Internet is making the world smaller by bringing people together. To what extent do you agree that the internet is making it easier for people to communicate with one another? Internet have become part of our daily life. It existed everywhere; office‚ home and even your cell phone. We cannot avoid it in our daily life. Student needs to search information online. Office clerk needs Internet to check and send email. Unlike the telecommunication‚ Internet is not own by
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Ancient China was one of the oldest and longest lasting civilizations in the history of the world. The history of Ancient China can be traced back over 4‚000 years. It was located on the eastern part of the continent of Asia. Dynasties in Ancient China: In China’s history‚ Ancient China was ruled by powerful families called dynasties. The first dynasty was the Shang and the last was the Qing. Most of the people that lived under the dynasties rule were very poor peasants. They farmed wheat
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