A STUDY ON “Brand preference of mobile phones” Dissertation Report Submitted to Amity University In partial fulfillment for the award of Degree of Bachelor of Business Administration Under the guidance of Mrs. Anitha Suresh By SABITH.G Roll No.A31106410003 Batch: 2010-2013 AMITY GLOBAL BUSINESS SCHOOL KOCHI AMITY GLOBAL BUSINESS SCHOOL KOCHI CERTIFICATE This is to certify that the project entitled “
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Mobile phone is considered as an important thing in human life nowadays. We no longer rely on public phones that once we did. The mobile phones users are not only people that come from the working class‚ but also children as young as six years old. Is mobile phone really that important? There are a lot of disadvantages of using mobile phones which involves children from age 6 until 13. Health‚ financial and social issues are among of the topics that related with the disadvantages of using mobile
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Project On Perceptions of a people at the time of purchasing a Mobile Submitted To: Submitted By: Prof. Kunal Mankodi A-04 Sandip Chauhan A-44 Vimal Prajapati A-46 Jaykrishnan Sengundar A-62 Ujjaval Vaidya 1|P age Table of Content ACKNOWLEDGEMENT............................................................................................................. 3 OBJECTIVES OF THE RESEARCH .......................................................................................
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Mobile phones: A blessing or a curse? It’s been years since someone had to look for spare change in their pocket to make a call out on the street from a pay phone‚ have we forgotten that mobile phones are somehow a blessing? The question here is whether mobile phones are a blessing or a curse. According to the “2013 mobile growth statistics” 91% of all people in the world have mobile phones and 56% own a smart phone‚ also according to mobile growth statistics the average age of owning a mobile
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The use of mobiles or cell phones in educational institutions‚ specifically among universities‚ has caused many arguments in the society. One part of society has supported the use of cell phones in universities; the other part has opposed their use bitterly during in universities. Students should not be allowed to use mobile phones in university because they misuse them‚ cause distraction and limit learning. First of all‚ students should not use cell phones in universities because they cause
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10 Internet 10 Table 1: Mobile Content Consumption 10 Information society 11 Fashion 11 Age 11 Broadband 12 Bundling Mobile 12 Seasonal effect 12 Technological drivers 13 Table 2: Development of mobile phone 13 Convergence 13 Software 14 Battery 14 Political 16 Health 16 Crime 16 Environmental 17 Reduction of Hazardous Substances 17 Graph 1: Breakdown of Materials Used in a Typical Mobile Phone‚ by Volume 17 Universal Cell Phone Chargers 18 Porter’s 5 Forces
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Brand Preference of Mobile Phones Among the Students of Indian School of Mines Submitted To: Department of Management studies Submitted By: NAME: KOTA NAVANEETH Admission No. - 2009JE0502 MINING ENGG. WITH MBA (X-Semester) |Page ACKNOWLEDGEMENT When I embarked this project‚ it appeared to me as onerous task. Slowly as I progressed I did realized that I was not alone after all. I wish to express my gratitude to Prof. D.C. Panigrahi‚ director‚ Indian school of Mines‚ My sincere
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Mobile phones have become ubiquitous in our society. In fact‚ telephones have been around for several decades in some form or another tracing back to the invention of telephone way back in 1870s by Alexander Graham Bell. Alexander Graham Bell’s success with the design of telephone came as a direct result of his attempts to improve the telegraph which was the most widely used electronic communication device. The technology began to take shape in the late 1940s‚ when the idea of a mobile phone was
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A mobile phone has a lot of uses. Basically‚ this is used for a more convenient communication. In fact‚ communication has never been easier since the creation of mobile phones. With this‚ a person can contact another person wherever he is and at any given time. Because of its function‚ this is also very helpful in times of emergency. However‚ some people have abused the use of mobile phone by using it irresponsibly. Some are using it while driving‚ which can result to road accident. Some are
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DEMOGRAPHICS 16 LOCATION 17 PHONE OWNERSHIP 18 USAGE DETAILS 19 DECISION MAKING 21 REASON FOR CHANGING PHONE 22 WHO INFLUENCES PURCHASE DECISION 23 PLACE PREFERRED FOR BUYING 24 BRAND RECALL 25 NEW FEATURES 29 FACTOR ANALYSIS 32 INTERPRETATIONS 40 SUGGESTIONS/RECOMMENDATIONS 41 LIMITATIONS 42 ANNEXURE-1 43 ANNEXURE-2 44 ANNEXURE-3 - QUESTIONNAIRE 45 REFERENCES 48 ABSTRACT My project that is “Consumer behavior for mobile phones” is basically is a market research
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