metastatic disease. In case of cancer progression or recurrence after initial chemotherapy‚ these patients are candidates for salvage therapy. Among all tumours‚ non-seminoma is more aggressive than seminoma. If both seminoma and non-seminoma are present or the alpha-fetoprotein (AFP) concentration is elevated‚ the tumour should be treated as a non-seminoma. Initial therapy of testicular tumour is selected according to the American Joint Committee on Cancer (AJCC 2010) stage group; risk stratification
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Consequentialism versus Non-consequentialism; Self versus Other-Interestedness; Act Utilitarianism versus Rule Utilitarianism; and Emotion versus reason. When all four areas are combined and examined there are conflicting views that must be resolved. First of all‚ there is the issue of Consequentialism and Non-consequentialism. Consequentialism is best described by utilitarianism‚ where decisions are based on the consequences of the outcome of the decision made. On the other hand‚ non-consequentialism
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CASE STUDY 1: STARBUCKS: SELLING COFFEE IN THE LAND OF TEA Starbucks has been doing business in China since 1999 when they opened their first coffee shop in Beijing. Today‚ hundreds of Starbucks stores sell coffee in the land of tea‚ including one at the Great Wall. It has become one of the most popular brands among the country’s 20 – 40-year-old upwardly mobile Chinese‚ or “Chuppies”‚ as they’re called‚ but so far China accounts for only about 10 percent of Starbucks’ sales. Nevertheless‚ Chairman
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CASE STUDY MASSENGILL’S DEPARTMENT STORE 1. The utilitarian approach seems to best describe Marv Heimlers turnaround strategy at Massengills. I think so because his decisions would result in the majority of employees keeping their jobs although a smaller amount would be laid off. This shows he is doing what’s best for the company and still seeks the interest of the greater number of people. To him‚ if he had not made the decisions he made‚ everyone would be out of a job. a) Individual
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put-up money‚ taxes‚ etc. In the case study of the Cliptomania Web Store‚ in 1999‚ John and Candy Santo discovered a marketing niche that they could tap into; selling clip-on earrings‚ over the internet‚ throughout the United States‚ Canada‚ Ireland‚ Australia‚ and New Zealand (Brown‚ DeHayes‚ Hoffer‚ Martin‚ & Perkins‚ 2012). This type of marketing is called Business to Commerce or (B2C) e-commerce‚ which is way of purchasing‚ or selling goods and services over the internet. As with any new business
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After a new competitor from overseas entered Sonora’s furniture market and one of the largest retailer in the nation opened headquarter in Sonora‚ Guillermo’s Furniture store experienced serious business problems. As a result‚ Guillermo’s profit margins shrink‚ as prices fell and costs rose. (UOP‚ 2009) After conducting some research Guillermo came to the conclusion that he has at least three alternative courses of action to proceed: • Apply high-tech methods to the production cycle • Become a
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Competitive Advantage: Question 1/2: A competitive advantage is a position that a firm occupies in its competitive landscape. Cost advantage Cost advantage A firm possesses a sustainable competitive advantage when it has value-creating processes and positions that cannot be duplicated or imitated by others‚ that lead to the production of above normal rents‚ in that it provides a long-term advantage that is not easily replicated. Sources of competitive advantage: Competitive advantage Competitive
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Are non-custodial sentences ‘soft’ on crime? Tutor: Susy Menis Student Urfan Azad Date submitted: 04/02/2013 Introduction At the beginning of time crime has been used for many purposes‚ by religious rulers‚ governments and you usual criminal‚ but who decides what crime is? Who lays down the laws‚ who say this is a crime. In this essay I will be answering the questions regarding custodial sentence are they soft or not but to answer this question you need to know the crime itself‚ and also
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Cabin Crew—selling techniques Creating a positive image Creating a positive image is an important part of being in the airline industry. I have chosen to look at Virgin Atlantic. To create a positive image their staff must be smart and well presented at all times‚ which means having clean and ironed uniform that is worn to the specification outlined by the airline. This means all staff will look professional. They must also have hair that is tidy and groomed and minimal jewelry or tattoos on
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extent. Non-violent resistance strategies‚ such as those pioneered by Mahatma Gandhi and Martin Luther King are designed to avoid this trap by absolutely refusing to be drawn into a violent confrontation. This is a strategy that requires tremendous courage‚ self-control‚ as well as a willingness to endure pain and sometimes even death. The strength of nonviolence lies in its ability to dramatically reduce the moral legitimacy of those who persist in using violent strategies against non-violent opposition
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