International Journal of Scientific & Engineering Research‚ Volume 4‚ Issue 7‚ July-2013 ISSN 2229-5518 730 A Study of Indian Rural Buying Behaviour for Selected Consumer Durables By Prof.Yuvraj L Lahoti¹ and Dr. Alfred S.J. Jacob² Abstract: The success of brand and product in India is unpredictable because with vast rural market and consumers it is difficult to guess the consumer behavior. Consumer behavior is centre of the modern marketing‚ understanding his behaviour is quite essential
Premium Sample size Sampling Motivation
Despite the sharp decrease in the dropout rate in rural America between the years 1975 and 1993 which essentially closed the gap between the urban and rural dropout rates‚ over 10 percent of rural students still do not finish high school and have difficulty finding gainful employment (e.g.‚ Paasch & Swaim‚ 1995). Graduation is an extremely important milestone in the life of an individual as they prepare for adult life (Paasch & Swaim‚ 1995). For instance‚ high school graduates have a greater chance
Premium Education High school Graduation
MARRIAGE SYSTEM IN RURAL PUNJAB. PLACE - PUNJAB‚ RAIPUR. DATED: 25th AUGUST 2013 The Marriage system of rural Punjab even though similar to existing system of Hindu marriage in India has a unique traditional difference. These are the excerpts of some families which I have interviewed and realized the underlying beauty in their system with its efforts to retain their clanship as well as maintain an extended family without compromising and hurting the feelings of the newlyweds and their well being
Premium Marriage Family
Brands for Rural India” By Himanshu Shekhawat Lecturer‚ Department of Management Studies‚ Poornima Group of Colleges‚ ISI-2‚ Sitapura Institutional Area‚ Jaipur E mail: Himanshu.shekhawat@gmail.com Abstract India is a very large country with 3‚700 towns and 6‚ 00‚000 villages. A rural market is a village with a population of less than 5000. But since the larger villages and the smaller towns are witnessing an explosion in growth‚ they are collectively known as rural markets
Premium Marketing
Rural areas need to be developed. Discuss. It is difficult to define the word “rural” as you can’t just tell where rural begins anymore. However‚ people have a common perception of what rural areas are like. In general‚ a rural area is a geographical area that is located outside cities and towns. A typical rural areas have a low population density and small settlements. Forests are an example of rural areas. Agricultural areas are also commonly stated as rural areas not because of their small settlements
Free City Population International development
The rural road is defined as connecting public roads from village to the main road‚ where it will lead them market and access to other economic and social development facilities‚ which are not national and urban roads. Likewise‚ rural roads are communication routes with very low volume of traffic‚ generally 500 vehicles per day‚ whose major function is to provide access to farms and farmland (Gallegoa‚ Moyab‚ Garcıa‚ & Ayugac‚ 2008). Low volume rural roads are developed and maintained by local agencies
Premium Road Motorway Freeway
Why Rural Market is so Important? Rural market has following arrived and the following facts substantiate this. • 742 million people • Estimated annual size of the rural market • FMCG Rs 65‚000 Crore • Durables Rs 5‚000 Crore • Agri-inputs (incl. tractors) Rs 45‚000 Crore • 2 / 4 wheelers Rs 8‚000 Crore Opportunities: • Infrastructure is improving rapidly. • In 50 years only 40% villages connected by road‚ in next 10 years another 30%. • More than 90 % villages electrified‚ though only
Premium Management Marketing Sociology
Abstract: The rural settlement within the Malda district highlights human attempts for the livelihood and building the habitat on the diverse geographical landscapes. The characteristics of its natural endowments‚ social conditionality and historical antecedents and most importantly the human efforts gave the rural countryside a certain kind of social and morphological characteristics. The morphological characteristics of the villages have been collected from the different natural regions of the
Premium Agriculture Rural City
Rural Education Problems in Cambodia Education is very important to build up a strong society‚ and it is need for every people in a society. For the developing country like Cambodia‚ education is very prior especially for the young generation. Even thought we can see that government had improved the education system in Cambodia from the past‚ it still cannot access nationally to all the area yet for instance in rural areas. There always unequal in the delivery of education services‚ including large
Free Education Teacher School
Also Chebinie is a rural community‚ this marketing campaign ought to focus on the traditional marketing channels on ground‚ which is the cell phones and the Mommanet. The marketing campaign also has to put into consideration the ability of the people to afford the product and their willingness to spend their limited resources on purchasing the product. ‚ becthe cultural interaction strain between men and women in the community and the effect of the product on the social life of the people‚ especially
Premium Marketing Product Marketing research