Revista Alicantina de Estudios Ingleses 13 (2000): 67-88 Text World Creation in Advertising Discourse Laura Hidalgo Downing Universidad Autónoma‚ Madrid lhidalgo@bosque.sdi.uam.es ABSTRACT This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s)‚ in particular‚ deixis and frame knowledge. The argument
Premium Linguistics
addresses the issue of what‚ exactly‚ necessary causation is‚ its importance to our epistemology‚ and whether or not we are able to truly understand it. While Hume’s argument concerning necessary connection is strong there are flaws in it regarding necessity‚ what exactly Hume is arguing‚ and contradictions regarding his argument. Hume begins his discussion of necessary connection by suggesting that there are no ideas in metaphysics as obscure as the idea of necessary connection. He states that‚ “it
Premium Causality
where the advertiser “puffs up” the product to seem more than it is. This can seem misleading or deceiving to consumers because puffery is not illegal and is a common and effective method used in advertising. I think there is nothing wrong about puffery because it is a necessary technique to enhance advertising‚ in which I encourage further use of it. Some claims that make up puffery may be false‚ but they are not lies because they cannot be disproved or proved. Fore example‚ a company may claim that
Premium Advertising
environmentally responsible solutions‚ and advocating for the rights and well-being of all people” (“What We Do”). There are a bunch of organizations looking for the well being of the environment and the people. These environmental organizations are necessary to create awareness‚ enact legislation and to assure a better future not only for us but for future generations as well. Greenpeace says that their “focus is on big political and corporate changes‚ just as much as it is on empowering people in our
Premium Environmentalism United States Environmental Protection Agency
Objectives • To study subliminal advertising using secondary resources. • To study live examples of subliminal advertising and understand the implications of it. Literature Review The Concept The term “subliminal” is derived from the construct of a “limen of consciousness”‚ a threshold or line separating conscious from unconscious. The concept dates back to the literal beginning of psychology as an empirical science separate from philosophy in the seminal writings of Johan Friedrich Herbart
Premium Advertising Consciousness Marketing
| |Types of Advertising techniques |2 | |Purpose of advertising |8 | |Areas of assessment of effectiveness |10 | |Pre –placement evaluation of advertising
Premium Advertising Marketing
DEFINITION‚ MEANING‚ AND CONCEPT DEFINITION: Advertising is the non personal communication of information usually paid for and usually persuasive in nature about products‚ services or ideas by identified sponsors through the various media. MEANING: Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers‚ readers or listeners; sometimes a specific group) to continue or take some new action. Advertising messages are usually paid for by sponsors and
Premium Advertising
Indian advertising industry The Indian advertising industry is talking business today. It has evolved from being a small-scale business to a full-fledged industry. It has emerged as one of the major industries and tertiary sectors and has broadened its horizons be it the creative aspect‚ the capital employed or the number of personnel involved. Indian advertising industry in very little time has carved a niche for itself and placed itself on the global map. Indian advertising industry with an estimated
Premium Advertising
ADVERTISING ESSAY Advertorials Author Neil Kokemuller defines advertorials as messages that are delivered in a specific to print media publications and websites. It has a distinct format compared with other print ads. (http://yourbusiness.azcentral.com/advertorial-vs-advertisement-5280.html) Advertorials differ from traditional advertisements in that they are designed to look like the articles that appear in the publication. Most publications will not accept advertisements that look exactly like
Premium Infomercial Advertising Marketing
The Evils of Corruption Many studies have been conducted that show the evils or consequences of corruption. And corruption has taught the Nigeria a dangerous and wrong lesson that it does not pay to be honest‚ hardworking and law-abiding. Through corrupt means many political office holders acquire wealth and properties in and outside Nigeria; and many display their wealth (which is beyond the means)‚ but the society does not blink. This has made politics a big business in Nigeria‚ because anything
Premium Economics Nigeria Political corruption