global product launch Tim Jones‚ Priyanka Kanse‚ Ben Shaw‚ John Jones‚ Ed Booty and Irina Pessin Institute of Practitioners in Advertising Entrant‚ IPA Effectiveness Awards‚ 2012 Axe / Lynx: Inspiration from above - A fresh approach to a global product launch Tim Jones‚ Priyanka Kanse‚ Ben Shaw‚ John Jones‚ Ed Booty and Irina Pessin Institute of Practitioners in Advertising Entrant‚ IPA Effectiveness Awards‚ 2012 Axe / Lynx: Inspiration from above product launch A fresh approach to a global
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More than Just a Disease A story of an outsider in a different world‚ Neil is a teenage boy with troubles in a society where he is excluded. Bothered by psoriasis‚ his red‚ flaky skin often prevented him from doing activities he would have otherwise loved to join in. In this story the author writes about the divided class systems‚ the inability to fit into society‚ overcoming fears‚ and allowing others to understand. In the story‚ the author describes Neil as self-conscious‚ easily influenced
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10 Ways to Write More Effective Ads http://www.master-resale-rights.com What is advertising? Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition? It’s none of the above. Advertising is salesmanship multiplied. Nothing more. And advertising copy‚ or copywriting‚ is salesmanship in print. The purpose of a copywriter’s job is to sell. Period. The selling is accomplished by persuasion with
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Criminals Need Help More Than Punishment It is always a disputable topic that criminals need help more than punishment. What is my original idea about this? My answer is: I agree that criminals should be offered help rather than be rejected for the rest of their lives. However‚ the premise of my argument is that criminals have been punished for what they had done. I have to make it clear‚ otherwise some people might criticize me for having the idea that criminals should be helped but not punished
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Everyone has their own story to tell in regards to people or events that have shaped their identity. Mary Gordon puts these sentiments to paper in her writing’ More Than Just a Shrine: Paying Homage to the Ghosts of Ellis Island’‚ an essay reflecting on her ’search for self’ through exploration of her ancestors’ immigration to the US. She tells us‚ for example‚ "The minute I set foot upon the island I could feel all that it stood for: insecurity‚ obedience‚ anxiety‚ dehumanization‚ the terrified
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Cyber bullying is more harmful than Traditional bullying An Explanatory Paper For English 10 Gaston‚ Therese Marie Marguerette M. E12 8 October 2014 Mrs. A.M. S. Oblepias Bullying has always been a common and severe problem amongst adolescents throughout the years. With today’s technology‚ traditional bullies have been able to add a new element in bullying‚ the Internet. “Cyber bullying adds an entirely new painful dimension to making fun of each other. A Cyber bully is an individual
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ESL 6150 Assignment: Argument Essay Is Social Life More Important than Academics? Social life and Academics carry their own importance. Academics are important for one to know what is what in all aspects of life. Social life will automatically teach you to live life but may not teach you in a systematic and a neat manner. Also‚ Social life is important to have a strong social interpersonal relationship with the world‚ whereas academics will only be important to self and nothing in terms of the
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around 3 advertisements each‚ this would mean that every 30 minutes‚ we see 15 adverts. Advertising is all about making money by introducing and encouraging people to buy new products or use services. The more adverts a TV show has‚ depends on the viewer numbers of the show (more viewers more ads). Whether it is good or bad to have so many advertisements is what this essay is going to evaluate. First off‚ advertising is good because it tells us about new products. It gives us an insight‚ almost like
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iPhones do more good than harm to us. Do you agree? The most shocking event happened recently must be Steve Jobs‚ the co-founder‚ chairman‚ and former chief executive officer of Apple Inc. has quitted Apple Inc. Lots of the people are using iPhone which is the Apple Inc.’s product. The slogan of iPhone is “It changes everything”. The high popularity of iPhone had proved this truth for us. However‚ are the changes brought by iPhone good or not? In my point of view‚ iPhones do more harm than good to
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Emily Needs More Than a Rose William Faulkner could be considered one of the greatest American writers for Southern literature. He is an eccentric southern writer who is mostly known for writing short stories that include his eerie style and dark descriptions. William Faulkner is the son of Murray Cuthbert Falkner and Maud Butler. Faulkner was born in Mississippi where most of his short stories take place. Faulkner wanted to join the U.S Army during World War I‚ but was denied because of his height
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