Abstract Advertising is one of the key elements in building a brand personality‚ which is equally important to the marketer & consumers. Brand personality is distinct‚ non preemptible enduring and associates the brand with certain values. Brand personality acts a potent brand differentiator and offers sustainable competitive advantage. Advertising by creating or reinforcing brand’s personality enhances brand value or equity ‚ which in turn can be leveraged through brand extension. Brand
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Claiming God’s Promises Print Page By Dr. Charles Stanley In the Bible‚ we learn that Sarah was 90 years old when God told her husband Abraham‚ “I will bless her‚ and indeed I will give you a son by her” (Gen. 17:16). Abraham considered this so unlikely that he laughed. But God was faithful to His word. Sad to say‚ our world increasingly places little value on words. We’ve seen politicians retract campaign commitments once they take office. And though people swear to tell the truth in court
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hold more power than weapons. One reason why words are more powerful than weapons is that if words can hurt‚ they can also heal. Another‚ it serves as a mean of cooperation and compromise. Lastly‚ with words‚ we can influence someone into thinking something that they are not going to do‚ or cause someone to make a mistake. “If words can hurt‚ they can also heal. Think of the four words‚ ‘I have a dream.’ The moment they enter your mind‚ you know who said them -- and
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Smartphones bring more goods than harm Having a smartphone seems to be the trend of the future of wireless communication. As with all new technology‚ there are both advantages and disadvantages to having one. Smartphones seem to have more benefits than risks and this has been proven by their rise in popularity. In my stand‚ I think smartphones bring more goods than harm. Increased connectivity is a major advantage of owning a smartphone. Users today can use their phones to
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People’s behavior and attitude at school are influenced by attitudes at home. In Stand and Deliver‚ several characters are influenced by the culture they come form. One of the students Claudia‚ she is what some would consider a "pretty girl." Everyone wants to be with her. Most people seem to judge her based on her looks and social life. Including Mr. Escalante‚ constantly jokes much to her dismay‚ about‚ but he soon apologizes. Claudia is told by her mother "Boys don’t like you if you are too smart"
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The militarists caused more harm than good in Japan during their rule in the 1930s. Firstly‚ the militarists were able to control the opposition. The “Peace Preservation Law” was implemented‚ giving the government the right to arrest and imprison people whom they felt were a threat to the government. For example‚ those who criticised the government for suppressing political freedom were arrested. This was harmful to the people as many innocent people lost their jobs‚ and people had no freedom in
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The Perils and Promises of Praise In her article‚ “The Perils and Promises of Praise‚” Carol Dweck provides a lot of research to prove her claims that student praised for being wise‚ which according to Carol many educators belief that it will build confidence and further motivate students’ to learn‚ is untrue‚ whereas students praised for effort (works-hard ) get a boost in their performance. Indeed‚ the author has a reasonable point‚ I strongly agreed with her assessment that by giving students’
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“It is ironic that the beasts are often more humane than the humans” Discuss The Bloody Chamber highlights prime examples whereby the beasts convey very human characteristics such as: love‚ compassion and vulnerability; more so than the human characters. Although one interpretation is that the humans in the stories are the more humane characters‚ I’d argue that it is the more the humans that convey features such as: violent‚ cruel‚ selfish and other inhumane characteristics. First it is important
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Facebook is a worldwide phenomenon with over 800 million users worldwide. It is a brilliant and free way of communicating with people we love‚ sharing memories and even saving lives. Despite the common miss-conception‚ Facebook causes more good than harm because it can save lives. Yes‚ I did just say that. Facebook can‚ and does‚ help solve crimes. If a crime has been committed‚ police and forensic scientists can use information on Facebook to find and track down the criminal. And with modern-day
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Tannen’s essay “Bossy” is More Than a Word to Women shows that calling a woman bossy can often harm their mental fortitude. The reasoning behind this is because when girls are playing together‚ they often use language that shows that no one girl is better than the rest‚ and when a girl tells the other girls what to do‚ she is often shunned from the group. This leads to a fear of being excluded‚ which could explain why “bossy” is such a sensitive word with women. I‚ personally‚ have both been called
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