CSR COMMUNICATION IN THE PHARMACEUTICAL INDUSTRY AN ANALYSIS OF THE WEBSITES OF THREE PHARMACEUTICAL WHOLESALERS MASTER THESIS Author: José Javier Levrino (JL82847) Supervisor: Anne Ellerup Nielsen MA in Corporate Communication Århus‚ Denmark. August 2010 CSR COMMUNICATION IN THE PHARMACEUTICAL INDUSTRY José Javier Levrino Table of contents Abstract 1. Introduction 1.1 Motivation 1.2 Problem statement 1.3 Delimitation 1.4 Methodology 1.4.1 1.4.2 1.4.3 1.4.4 Scientific paradigm: hermeneutics
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Differences between advertising and PR Public relations is planned and conducted in a business-like way. PR deals with many different groups of people known as publics and relates to all the communications of total organization. It’s not a form of advertising‚ its purpose is to tell not selling product yet it is playing a role of spreading knowledge about a new product or service‚ informing and educating people‚and creating understanding to the prescribed objectives. Sometimes‚ it is also the beginning
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The way in which the public perceive people with mental health impairments is constantly being called into question. The relationship between mental health and social problems are prominent in day to day life‚ but can be experienced and viewed on varying levels-this is dependent on individuals. Stigma and discrimination stem from personal ignorance and fear‚ whether the person is not well educated enough to understand illness or is ignorant to it; realistically the ignorance is more likely to cause
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Explain the structure and inheritance of genes (15 marks) A cell’s nucleus contains chromosomes‚ which are long‚ coiled packaged and organized chromatin (molecules of DNA). Chromatin is a complex of molecules found in cells‚ consisting of DNA‚ protein and RNA. Proteins are polypeptides (a large sequence of amino acids). The chief protein component of chromatin are histones‚ which package and order the DNA into structural units called nucleosomes in order to fit in the cell‚ as well as reinforce the
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Executive Summary Industry Profile 1. Industry classification 2. Size & growth 3. Profitability 1. Industry Profitability 2. Complement & family products profitability 3. Factors affect profitability: 3.1. Product segmentation 3.2. Degree of industry concentration 3.3. Ease of entry & exit 3.4. Price factors in key supply input 4. SWOT analysis Demand and Supply Analysis 1. Demand 1. Customer study 1.1. Age/Sex/Geographical allocation 1.2. Occupation/Income/Lifestyles
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A newspaper is a written publication containing news‚ information and advertising‚ usually printed on low-cost paper called newsprint. General-interest newspapers often feature articles on political events‚ crime‚ business‚ art/entertainment‚ society and sports. Most traditional papers also feature an editorial page containing columns which express the personal opinions of writers. Supplementary sections may contain advertising‚ comics‚ coupons‚ and other printed media. Newspapers are most often published
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Technology and Its Role in Relationships From the beginning of time‚ it has been human nature to improve upon things to better our society. It started off with the cavemen discovering fire and the creation of the wheel by the Mesopotamians. As decades pass by‚ our ways to improve our lifestyle have advanced‚ but with it comes the need for further communication devices. Speaking had lost its touch when certain audiences were not present. As humans‚ we felt the need to communicate with people from
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Drivers of Industry Financial Structure A. Online Retailer: - Low Net Plant & Equipment: An online retailer will not have a huge facility as compared to a manufacturer. It will have at most an office building and a warehouse to stockpile some inventory of its own. - No Receivables/Days of Receivables: Since an online retailer caters to only individual customers‚ and since the latter pays usually by cash or credit card‚ accounts receivable will be at most a negligible amount‚ if not zero.
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1) Explain why effective communication is important in developing positive relationships with • Children • Young people • Adults Effective communication is the starting point to any relationship‚ whether it is with a child‚ young person or adult. No relationship is possible without some form of communication. The purpose of communication is to exchange information. This can be in the form of listening‚ questioning‚ understanding and giving appropriate feedback. How we communicate is usually
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Role of political parties As with any other democracy‚ political parties represent different sections among the Indian society and regions‚ and their core values play a major role in the politics of India. Both the executive branch and the legislative branch of the government are run by the representatives of the political parties who have been elected through the elections. Through the electoral process‚ the people of India choose which representative and which political party should run the
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