SALES PROMOTION SALES PROMOTION PERSONAL SELLING PERSONAL SELLING Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques. Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques
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Event Industry Suppliers and Event Organisational Structures Since the beginning of time human beings had the need of having special events. First‚ they were made for cultural and celebration purposes‚ but their area increased continuously. Today‚ the events vary from personal celebrations to mega events‚ from voluntary events to private musical events‚ form cultural to sporting events. Shone and parry classify special events by purpose and these are: leisure events (sport‚ recreation‚ and
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The role of account management is to serve as a connection between client and agency emphasizing its resources on client’s needs. It has the responsibility of handling the client’s expectations such as managing the client’s business‚ having good knowledge of the product‚ business and market. Basically‚ an excellent account person is a master of being a generalist. The account management team have a clear understanding for every departments in the agency such as creative‚ media‚ internal services
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Advertising –A tool of sales promotion for Micro Small Medium Enterprise’s 1. N.Prabakaran (Resource Scholar‚ Dept.of Business Administration‚ Annamalai University) 2. Dr.S.K.Nagarajan (Assistant Professor‚ Dept of Business Administration‚ Annamalai University) E-mail:prabamba87@gmail.com‚naga_skn@yahoo.com Abstract – In these modern days‚ the marketing manager’s are able to find new techniques and tools of
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Res: Project Proposal and Plan Page 1 Mayur Sojitra 000594653 STUDENT NAME: MAYUR POPATLAL SOJITRA STUDENT ID NUMBER: 000594653 PROPOSED TITLE FOR DISSERTATION: Pharmaceutical Industries and CSR in India: Relationship between CSR Activities and Financial Performance of Pharmaceutical Industries Project Overall Aims and Objectives The modern base of globalisation and ethical behaviour has considerably changed the basic philosophy of Corporate Social Responsibility of any organisation
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Barriers of communication and management: Gender: It is generally easier and more comfortable to treat patients of the same gender. When there is a situation of a dentist and patient of the opposite gender of the same age group‚ it is important to maintain a professional relationship. Till today‚ gender roles exist between males and females. With some people males are viewed to be the dominant sex. Stereotyping creates a battle of sexes that can foster barriers of communication. To manage‚ one should
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PROMOTION MIX PROMOTION: Promotion is the process of communicating with individuals‚ groups or organizations to directly or indirectly facilitate exchanges by informing & persuading audiences to accept an organization /its products. One of the 4P’s of Marketing‚ it includes all tools available for ‘Marketing Communication’ RETAIL PROMOTION: Retail Promotion is a comprehensive term for the means by which the retail offer is communicated to target customer groups‚ in order to inform‚ persuade
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The active promotion of anit-discrimintory practise- In the health and social care sector there are four main ethnical principles that should be taken serious. The first one is the Justice‚ which is when every person should be treated the same way‚ even if they are from a different ethnic background. Secondly is Autonomy‚ when an individual makes their first choice and it must be respected. Thirdly is Beneficence‚ in a health and social care service they are expected to act in a way the patient will
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Products‚ INC: The sales promotion Resource a... - Transcript 1. Giant Consumer Products‚ INC: The sales promotion Resource allocation decision Group 5: 2. Primary Question for GCP How should Giant Consumer Products (GCP) structure a sales promotion so that it is a “win” for all parties involved? 3. Secondary Questions Who is Giant Consumer Products? What are GCP’s objectives? What environmental forces are at work? What’s going on in the Frozen Food production industry? What are FFD’s current
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P1: Explain the role of effective communication and interpersonal interaction in a health and social care context. P2: Discuss theories of communication. M1: Assess the role of effective communication and interpersonal interaction in health and social care with reference to theories of communication When you work in a residential home‚ you need good communication skills. This is essential to gain the residents trust‚ learn about their needs and to make them feel at ease. Our aim is to take care
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