experiment? 4 RAYLEIGH SCATTERING Why is the sky blue? The blue color of the sky is due to Rayleigh scattering. As light moves through the atmosphere‚ most of the longer wavelengths pass straight through. Little of the red‚ orange and yellow light is affected by the air. However‚ much of the shorter wavelength light is absorbed by the gas molecules. The absorbed blue light is then radiated in different directions. It gets scattered all around the sky. Whichever direction you look‚ some of this scattered
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the chain of consumer band could not be developed. And ever remains as an indispensible tool in the marketing arena (Scammon and Mayer‚ 1995). Various formats of communications are being attempted in the modern times such as personal canvassing‚ advertising through media‚ television‚ e mail and in the web sites to attract the attention of all sorts of consumers both existing and the prospective. The effective marketing communication is evaluated by all sorts of persons such as the external stakeholder
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Giant Consumer Products‚ INC: The sales promotion Resource a... - Transcript 1. Giant Consumer Products‚ INC: The sales promotion Resource allocation decision Group 5: 2. Primary Question for GCP How should Giant Consumer Products (GCP) structure a sales promotion so that it is a “win” for all parties involved? 3. Secondary Questions Who is Giant Consumer Products? What are GCP’s objectives? What environmental forces are at work? What’s going on in the Frozen Food production industry? What
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Open Wings to Open Skies “Open Skies agreements have vastly expanded international passenger and cargo flights to and from the United States‚ promoting increased travel and trade‚ enhancing productivity‚ and spurring high-quality job opportunities and economic growth” (http://www.state.gov). This statement is a manifestation of how Open Sky Policy affects a country’s economy and its nation‚ as well. From the previous statement‚ “travel and trade” was emphasized. This gives people an idea that
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Three Life Lessons that James Learned The story "The Sky Is Gray" by Ernest Gaines is about a day in the life of a mother and son. The family is portrayed as being poor‚ as were most blacks in those days‚ and the father was recruited by the army‚ leaving the mother to be the sole provider for the family. On this day‚ James‚ the son‚ is taken to the dentist by his "mama"‚ because he has a painful tooth. From this story‚ James learned three major lessons from the incidents that he witnessed that
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ADVERTISING INTRODUCTION . Advertising is a paid form of communication‚ although some forms of advertising‚ such as public service announcements‚ use donated space and time. Second‚ not only is the message paid for‚ but the sponsor is identified. Third‚ most advertising tries to persuade or influence the consumer to do something‚ although in some cases the point of the message is simply to make consumers aware of the product or company Fourth and fifth‚ the message is conveyed through many different
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1. INTRODUCTION 1.1 PERFORMANCE APPRAISAL Performance appraisal is the process of obtaining‚ analyzing and recording information about the relative worth of an employee. The focus of the performance appraisal is measuring and improving the actual performance of the employee and also the future potential of the employee. Its aim is to measure what an employee does. It is a powerful tool to calibrate‚ refine and reward the performance of the employee. It helps to analyze his achievements and
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Simulation of Sales Promotions towards Buying Behavior Among University Students Abstract The purpose of this study was to examine the influence of sales promotion on buying behavior among university students. Specifically‚ Kongunadu Arts and Science College was chosen as study location. The research data was collected from 171 respondents. The data were collected using self-administrated questionnaires. This study found that there was no significant difference between gender and buying behavior
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CASE STUDY- I TATA CODE OF CONDUCT The fountainhead of the corporate governance of the Tata Power Company is the Tata Code of Conduct. The Company is committed to abide by it‚ in its letter and spirit. And the Company has earned the Tata Brand name by virtue of this commitment. It draws its strength from the five Tata values: Integrity Understanding Excellence Unity Responsibility In Tata parlance they stand for – Integrity We must conduct our business fairly‚ with
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Project Report On Sales Promotion tools used by Pantaloon Retail (India) Limited PGDM -2 Term-4 Submitted To: Submitted By: Prof. Rakshita Puranik Arpit Jain Konark Jain Vaibhav Zelawat CONTENT Sales Promotion | Reasons for Sales Promotions | Popularity of Sales Promotions | Company Profile | Sales Promotion techniques at Pantaloon Retail (I) Ltd. | Conclusion | Sales Promotion Sales promotions are short-term incentives
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