V&S had to keep in mind various issues that they had to go through before deciding an appropriate brand name and brand image. For the launch in the new target market‚ US‚ V&S carried out a thorough market research on the previous ad campaigns for the past ten years. This gave them an idea about the target market segment and their choice of acceptance for the ads related to the industry. They found that most ads were exaggerated and snobbish‚ featuring people dressed in expensive attire and lavish
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ROLE OF CREATIVIVTY IN ADVERTISING Outstanding creativity is definitely goldmine in advertising industry‚ simply because‚ it can develop truly valuable and catchy slogans in print or outdoor advertising‚ in radio or TV ad campaigns. Advertising is one of the most dynamic engines in the worldwide selling process; regardless of the business‚ ad campaigns must be developed‚ as long as managers running these businesses are willing to stay on top or to expand their company. An ad campaign is not about
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knowing almost exactly what their customers want‚ being able to offer them a better service and to seduce them into impulse buying. Nowadays targeted Google ads based on search histories are quite normal for internet users‚ but when “context aware advertising is transported into the physical world it reflects a rather distressing breach of our perceived personal space.” In order to become popular‚ location- based advertisement needs to be accepted by a bigger crowd of consumers and privacy concerns
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1. O’Neil mention in his article‚ ‘The Language of Advertising‚” advertisers create in consumers a sense of need for products. I think it is not ethical for advertisers to create such a sense when their products are generic and do not differ from those of the competition. It is common that consumers don’t have too much knowledge about the products that they are buying‚ and they relay on the information that are provided by the company. If the information is not accurate and correct‚ which mean the
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Old Spice has been dominating viral marketing for years now and also has managed to stay relevant more so than any other ad. campaign in recent memory. In fact Old Spice commercials are the most viral advertisements even today. So how? How did an advertising campaign for a men’s grooming brand become so massively viral? How is it that this campaign filled with seemingly random and silly commercials managed to propel Old Spice’s sales forwards tenfold? How did Old Spice manage to capture the attention
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spent on tobacco advertising is targeting youngsters". Some points Gene Emery presents are quiet different than what I believe. From working at my previous store that I owned in Sacramento‚ during these eight years‚ I didn’t recognize some of the points Gene Emery brings out. Gene Emery suggests that "they found the amount spent to advertise three brands
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of television advertising KARA CHAN Department of Communication Studies‚ Hong Kong Baptist University‚ Kowloon Tong‚ Hong Kong This study exam ines Chinese children’s understanding and comprehension of television advertising. A quota sam ple of 448 children made up of 32 girls and 32 boys from kindergartens and grades 1–6‚ were personally interviewed in May 1998. The results indicated that children in grade 2 (aged 7–8 years) were beginning to understand what advertising was and were aware
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Advertisements clearly play a huge role in society today; it seems as if there is a promotion for a new product around every corner. Advertising is how many companies are able to sustain their businesses and to gain more profits. However‚ some have criticized advertisements for their influence on people. While advertisements can draw in new customers‚ they can also cause people to be less mindful about what they are actually buying. Sometimes advertisements can even be misleading‚ which is a cause
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ADVANTAGES AND DISADVANTAGES OF ADVERTISEMENTS (comparison and contrast essay) Advertising is presentation of some products by means of television‚ newspaper‚ radio‚ billboards‚ magazines‚ internet and films in order to increase their sales. The main objectives of advertising are; increasing the usage of a certain product‚ creating new customers and increasing brand recognition‚ to obtain feedback from customers regarding a certain product and to indicate introduction of new products. However
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Topic: what kind of advertising is the most effective and attractive to Thai teens between digital advertising or physical advertising? Summary/introduction Currently‚ a commercial rivalry in Thailand is highly increasing due to the need to dominate the market of many companies. To reach this‚ teens seem to be a major target group. To convince teens to purchase products and services‚ each company has created its own strategy through advertising. Automatically advertising becomes an influence
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