VOCATIONAL EDUCATION DEPARTMENT OF BUSINESS ADMINSTRARION ASSIGNMENT FOR EXHIBITION AND EVENT MANAGEMENT Module Code: MPR4505 Enrichment Module 2014-2015 (Semester 4) Individual Assignment 2 Prepared for Mr. Leo Kwan Prepared by Chan Wing Yu BA 124012/2B 130170942 <Submitted on 21 November 2014> The Main Theme of the Event From 31 October 2014- 1 November 2014‚ there is a The Guangzhou / Hong Kong / Macao / Chengdu Youth Skills Competition cum carnival which is a regional skills competition
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Everyone needs entertainment to take their minds away from the boring chores of everyday life. This entertainment can be in the form of music‚ movies‚ plays‚ and various other activities. The most common forms of entertainment are movies‚ which are watched by people of all ages. There is such a great amount of people that watch movies‚ that they now have to be rated for different age groups. Movies are entertaining‚ but some movies can have a negative effect on their audience. Little children
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Advertising Analysis In the recent years‚ shaping body seems to be increasingly popular to people who are busy working or studying and have no time to go to the gym. Due to the fast pace of life‚ obesity tends to be an alarming problem. According to the research carried out by Ogden et al. in 2006‚ there are more than 60% adults in America were considered overweight or obese (cited in Neighbors & Sobal‚ 2007). Therefore keeping fit is being more and more concerned‚ advertisements about fitness centres
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Impact of advertising Advertising may be described as the science of arresting the human intelligence long enough to get money from it’. It is the consumers who are unaware of this exploitation and become the victims of packaging. Advertising is a faÇade to the outer appearance of a product‚. It is an art to bring about the specifications of a product or service in a rather over the top way. It can be ostentatious‚ bold‚ sarcastic‚ funny‚ raunchy or downright dumb‚ but‚ nevertheless‚ we all
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think of advertising‚ why is that? Firstly‚ it is considered as one of the important elements of marketing. Advertising is one of the few elements that tend to roll most of the different aspects of marketing into one. It is a division of the "general promotion process‚ along with personal selling‚ sales promotions‚ and public relations" (Dominick‚ 398). In order for a company to succeed‚ it is almost necessary for them to advertise their product. Now the question of how advertising came to be
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The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data C. Robert Clark · Ulrich Doraszelski · Michaela Draganska Received: 11 December 2007 / Accepted: 2 April 2009 / Published online: 8 May 2009 © Springer Science + Business Media‚ LLC 2009 Abstract We use a panel data set that combines annual brand-level advertising expenditures for over three hundred brands with measures of brand awareness and perceived quality from a large-scale
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2 part 1 An Introduction to Advertising chapter one Advertising Yesterday‚ Today‚ and Tomorrow Objectives To define advertising and review its evolution. You will learn what advertising is and what it is not; the role advertising plays in business and our economy; how advertising evolved into what it is today; and the impact that advertising has on society. After studying this chapter‚ you will be able to: * Define advertising and distinguish it from other forms of marketing communications
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staring you in the face. Since billboards are so big and visible from a distance they are hard to miss. It’s basically shoved in our faces without us having a choice‚ but to look and glance at it. Since we are exposed to this and this is something that everyone goes through on a daily basis‚ we tend to ignore a lot of it until something catchy or interesting catches your eye. Advertisements make things more appealing and make us more inclined to buy products. With the amount of competitors out
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self to create an impression which can influence others around us. One factor that may affect our Self-Presentation is the situation one is in‚ also known as the context. This may influence our Persona‚ the ‘masks’ we wear or our Performance‚ how ‘sincere’ or ‘cynical’ we are. For example‚ if one was on a first date‚ we may be very cynical to give a good first impression or give an impression of our ideal-self‚ however‚ if the individual had a high self esteem‚ they may seem to be more sincere.
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1. Executive Summary This report is commissioned to examine the new business strategies of Fabian Advertising. It draws attention to the facts that the sales revenue has been decreasing dramatically in recent years. The decrease in profits was because its clients have chosen its competitors’ services over theirs. As clients’ expectations and needs have changed‚ Fabian Advertising has to change to a new business mission - build. The company is in the high growth‚ low market share situation. Its
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