Computers‚ Environment and Urban Systems 25 (2001) 267–278 www.elsevier.com/locate/compenvurbsys Integrating GIS‚ GPS and GSM technologies for the effective management of ambulances G. Derekenaris a‚*‚ J. Garofalakis b‚ C. Makris a‚ J. Prentzas a‚ S. Sioutas a‚ A. Tsakalidis b a Department of Computer Engineering and Informatics‚ Graphics‚ Multimedia & GIS Lab‚ School of Engineering‚ University of Patras‚ 26500 Rion‚ Patras‚ Greece b Computer Technology Institute‚ Research Unit 5‚ PO
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where the advertiser “puffs up” the product to seem more than it is. This can seem misleading or deceiving to consumers because puffery is not illegal and is a common and effective method used in advertising. I think there is nothing wrong about puffery because it is a necessary technique to enhance advertising‚ in which I encourage further use of it. Some claims that make up puffery may be false‚ but they are not lies because they cannot be disproved or proved. Fore example‚ a company may claim that
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How does advertising work? Introduction Advertising is a very important tool in order to make sure a product will be sold and to make sure a company is earning money. It is also one of the most important tools in order to get customers to buy a product or want a service. Ineffective advertising can not only cost the company a lot of money but it can even have a negative influence on the image customers have on a product or brand. So how to set up an effective and positive advertisement is something
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University of Leicester MSc. in Risk‚ Crisis & Disaster Management Module 4 - Case Studies Essay "Given that disasters create opportunities for active learning - why do they repeat? Michael Lübke Student No.: 109023384 Intake: September 2010 MODULE 4 - CASE STUDIES !1 MICHAEL LÜBKE Institute of Lifelong Learning University of Leicester Plagiarism Declaration This form must be completed‚ signed and submitted with each assessment
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The Advertising Board of the Philippines ‚ also known as AdBoard is composed of ten (10) national organizations involved in advertising that are unified together to uphold the progress of Philippine advertising through self-regulation. Being the umbrella organization of the advertising industry‚ its mission is to practice world class advertising along with advocating professional ethics through responsible and truthful advertising. AdBoard was formerly known as the Philippine Board of Advertising
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From the Internet‚ to mobile‚ to video advertising; the World Wide Web is taking over. Consumer behavior is based on a large variety of details and cannot be simply described in one word. There are a variety of approaches to reaching consumers in the advertising of a product. As humans we all have a bittersweet longing for things‚ persons‚ or situations of the past. This statement simply defines nostalgia. Marketers and Advertisers use nostalgic advertising to connect with their consumers. The
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PROJECT REPORT Benetton’s Shock Therapy A case study of the company which employed Shock Advertising Submitted in partial fulfillment of the requirement for the award of the degree of B.A. (H) Journalism to UNIVERSITY OF DELHI Submitted by Under the guidance of Dr. A. K. Thakur Sinchita Majumdar B.A.(H) Journalism‚ 3rd Year‚ Maharaja Agrasen College Asst. Professor‚ Dept of Journalism and Mass Communication‚ Roll No. 11/781 University of Delhi Session 2013-2014
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was first started with Artificial Silk’ at 1855 in England by Swiss chemist named Audemars. The fibrous inner bark of mulberry tree was then chemically modified to produce cellulose. At 1880s‚ sir Joseph Swan an English chemist experimented by forcing the cellulose liquid through fine holes into a coagulating bath. First commercial production of artificial fibre was achieved by French chemist Count Hilaire de chardonnet at 1889 in France. At that time he produced artificial silk. Two years later
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In the year 1999‚ $120 billion was spent on marketing products to consumers (Killing Us Softly 3). Along with products‚ the advertising industry sells the intangible: "Ads sell a great deal more than products. They sell values‚ images‚ and concepts of success of worth‚ love and sexuality‚ popularity‚ and normalcy. They tell us who we are and who we should be. Sometimes they sell addictions" (Kilbourne‚ Beauty and the Beast). When the average person is bombarded by 2‚000-3‚000 ads a day (Kilbourne
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Ethics in Advertising Preface: Advertising is any paid form of non-personal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. In today ’s fast-paced and high-tech age‚ businesses use advertising to make prospects aware of their products and services and to earn profits through increasing their sales and sales turnover. Advertising reflects contemporary society. The making of an ad copy‚ its message‚ its illustrations‚ the product advertised and the appeal used
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