PROJECT REPORT ON EFFECT OF PROVOCATIVE ADVERTISEMENTS ON DEORDORANT SALES Executive summary: Today‚ in the market there are thousands of brands‚ millions of products and their different varieties being offered by different companies. In such a situation it becomes very difficult for the customer to take buying decision rationally and wisely. Every day we see lot of advertisements on the television‚ or posters on the billboards‚ or pictures
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Stimulant drinks are becoming the drinks of choice for many young people‚ and as their popularity rises‚ so do the sales numbers. Terry (2005) clarifies that energy drinks sales over $200 million in 2001‚ which more than doubled year 2000 sales of $130 million. These drinks are heavily marketed to teens as a harmless way to boost energy‚ but in reality they’ve been linked to serious health effects. The sales and consumption should therefore be restricted. 64 First and foremost‚ stimulant drinks often
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Advertising –A tool of sales promotion for Micro Small Medium Enterprise’s 1. N.Prabakaran (Resource Scholar‚ Dept.of Business Administration‚ Annamalai University) 2. Dr.S.K.Nagarajan (Assistant Professor‚ Dept of Business Administration‚ Annamalai University) E-mail:prabamba87@gmail.com‚naga_skn@yahoo.com Abstract – In these modern days‚ the marketing manager’s are able to find new techniques and tools of
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Soft drugs should not be legal Drugs have been a problem for the society for a long time and it is still a going subject. Different kinds of organisations work hard to try keeping people from using drugs‚ however a new problem has occurred. During the last years there have been discussions in some European countries to legalise so called soft drugs. Soft drugs usually means cannabis‚ which is the name for drugs made from the plant called “Cannabis Sativa”. Several countries have a very liberal
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Q) Why‚ historically‚ has the soft drink history been so profitable? The soft drink industry is profitable as these drinks can be easily produced and that to with very less cost‚ so they followed a low cost strategy and by doing so they were able to earn huge profit margins and more quantity means more profit. They were also huge dealers for food chains like KFC‚ MCD etc and several other gas stations. Q) Compare the economics of the concentrate business to that of the bottling business: Why is
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Soft skills are increasingly becoming the hard skills of today’s work force. It’s just not enough to be highly trained in technical skills‚ without developing the softer‚ interpersonal and relationship-building skills that help people to communicate and collaborate effectively. These people skills are more critical than ever as organizations struggle to find meaningful ways to remain competitive and be productive. Teamwork‚ leadership‚ and communication are underpinned by soft skills development
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CASE STUDIES Innocent Drinks Case Study Capitalizing on the health trend in the smoothie category Reference Code: CSCM0309 Publication Date: April 2010 DATAMONITOR VIEW CATALYST Innocent Drinks has achieved unparalleled success in the UK as the foremost player in the smoothies sector. This case study looks at the smoothies category in detail and assesses the company’s achievements as it copes with recession‚ competition and takeovers. SUMMARY • The smoothies category in the UK has been
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1 A bstract Several researches show that the advertisements play an important role on customers choosing goods or services and especially are more effective on children as consumer. Advertising is to offer advertisements affects consumers. This study will be a qualitative approach will be done with 20 respondents‚ and the respondents are in the ages 12-21 and 45-55. 2 A C K N O W
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THE HIERARCHY MODEL OF ADVERTISING EFFECTS: A DEBATE Nguyen Hoang Sinh‚ MA Faculty of Business Administration‚ Ho Chi Minh Open University ABSTRACT The most often cited hierarchy model was developed by Lavidge and Steiner‚ and this has been regarded as the process by which advertising works for decades. But some recent reviews of the empirical literature found little evidence to support the existence of an advertising hierarchy‚ and this continues to be the subject of debate. Most recently
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Advertising Understanding and quantifying the benefits of advertising is a problem as old as advertising itself. The problem stems from the many purposes advertising serves: building awareness of products‚ creating brand equity and generating sales. Each of these objectives is not easily measured or related to the advertising that may have affected it. In addition‚ more and more companies are using IMC to reach their desired audiences‚ layering broadcast advertising over direct response campaigns
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