Sugary drinks are the main reason for obesity‚ advertising messages campaigning unhealthy food and drink consumption are making obesity rates increase‚ causing unhealthiness‚ thus government regulations are enforcing limits on unhealthy drinks and food to decrease obesity rates. Most sugary drinks over sixteen ounces banned from New York City’s "restaurants‚ fast-food chains‚ theaters‚ delis‚ office cafeterias and most other places that fall under the Board of Health’s regulation" (Jaslow) upsetting
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Chapter 3 Literature Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand Equity Measurement 3.3 Sales Promotion Types and Preferences 3.4 Valence of a promotion 3.5 When Promotion is Informative 3.6 Perceived discount 3.7 Store Image 3.8 Name Brand Vs Store Brand 3.9 Change in Purchase intention due to Sales promotions 3.10 Promotion threshold 3.11 Consumer Price Formation : Reference Prices 3.12 Price
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Are Probiotics Drinks a con? Probiotics are live bacteria that you ingest. The bacteria then pass into the digestive area and enter the intestine‚ where they promote health. Probiotics help to improve health by balancing the number of ‘good’ and ‘bad’ bacteria in the intestine. They’re the opposite of antibiotics—which kill bad bacteria. Probiotics are commonly used in treating stomach bugs‚ having shown the most impact on infants with diarrhoea. Probiotics have been shown to decrease the duration
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Alternative Drink industry analysis 1. Do a complete five-forces analysis of competition in the global alternative drink industry‚ then tell me which of the five competitive forces is strong‚ weak‚ and why. Especially in the force of rivalry (one of the 5 forces)‚ you must identify the market size‚ growth rate‚ profit margins‚ what are the main categories in the alternative drink industry‚ who are the major competitors and their
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Title ‘Soft skill’ set identification for an apparel industry worker. Objective To determine required soft skill set‚ for an apparel industry worker and evaluate its impact on the individual and organization. Background Soft skills are personal attributes that enhance an individual’s interactions‚ job performance and career prospects. Soft skills refer to abilities that make people better employees and open doors to opportunities‚ that aren’t directly related to the subject matter for their
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Title: There Will Come Soft Rains Author: Ray Bradbury Text type: Short story ‘There Will Come Soft Rains’ made me feel absolutely devastated. Immersing me slowly in its melancholy world of rubbles‚ dust and ashes burning away in a nuclear war. Is by far the shortest‚ sharpest and most depressing short story that I have ever read. ‘There Will Come Soft Rains’ is a snapshot that perfectly captures all of the social paranoias in society during the post war period of the 1950s. Rendering the beautiful
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UG2 Marketing Sales Promotion Sales promotion is one of the five aspects or elements of promotional mix. Promotional elements are advertising‚ personal selling‚ public relations‚ sales promotion and direct marketing. Sales and promotion is the fourth one. Sales promotion is a fast process that makes the people to be aware of some kind of good and services and increases their interests in buying those good or service‚ sales promotion is for all kind of customers. Sales promotion is one of
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Sales Promotion Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising‚ personal selling‚ and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined‚ limited time to increase consumer demand‚ stimulate market demand or improve product availability. Examples include: • contests • point of purchase displays • rebate (marketing) • free travel‚ such as free flights A good definition
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Indian advertising industry The Indian advertising industry is talking business today. It has evolved from being a small-scale business to a full-fledged industry. It has emerged as one of the major industries and tertiary sectors and has broadened its horizons be it the creative aspect‚ the capital employed or the number of personnel involved. Indian advertising industry in very little time has carved a niche for itself and placed itself on the global map. Indian advertising industry with an estimated
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SALES CONTROL SYSTEM Purpose of a sales control system 1. There must be efficient control of all food and beverage items issued from the various departments. 2. The system should reduce any pilfering and wastage to a minimum. 3. Management should be provided with any information they require for the costing purposes. 4. The cashier should be able to make out the customer’s bill correctly. 5. The system should show a breakdown of sales and income received in order that adjustment and improvement
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