The wide use of advertising has created a special style of English--advertising English. Its unique features‚ simple language and immense attraction separate it from other kind of language. In the development of advertising English‚ this kind of language has formed its own features in several aspects. As a means to disseminate information‚ advertising English must be compact‚ vivid‚ visual‚ emotional and attractive. Therefore‚ morphology in advertising is quite different from common English. The
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Voices rise in the caves. They get jumbled into the air‚ but can be heard from miles back. Inside‚ people are yelling and screaming at each other‚ throwing stuff and kicking. FIghts erupt and get out of hand‚ with guys punching‚ and girls pulling each other’s hair. Turmoil‚ mayhem‚ chaos have all broken out into the hot air of the island. Unknowingly‚ a thud of thunder rumbles in the distance. ~ Catherine Tears fall down my face as I run through the tunnels and out towards the night. I cannot
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for girls ages 10-17 is to be skinnier and they are one of America’s largest consumer markets. These girls account for billions of dollars in purchases each year and many have a profound influence on the purchases of their parents. Marketers and advertising agencies are trying harder than ever to attract these young consumers therefore most of their advertisements have become geared toward this demographic.Advertisers deliberately portray an unrealistic body image to girls in order to create an unattainable
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Topic: Creativity in Advertising Outline 1. The Definition of “creativity”. 2. How creativity helps advertising. 3. How to measure it. 4. High levels creativity vs. low levels creativity. 5. Conclusion‚ my idea. It seems that verybody is talking about creativity today‚ especially when it comes to advertising. This article discusses the definition of it‚ and asks how creativity helps advertising‚ how to measure it‚ and gives some examples to show what is a high levels creativity and what is a low
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daily advertising communications campaigns. TV marketing tells most of its stories in thirty second periods. With such short time frame to communicate a message across‚ advertisers have used humour as a way of breaking through the noise and clutter in an attempt to grab the attention of the viewer. Feelings evoked through the use of humour can also lead brand positive associations‚ as well as increasing the comprehension levels of the viewer. Although humour is commonly used in advertising campaigns
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applying taxation laws; and injecting a vaccine. (Lipton‚ 2014‚ p.4) Soft skills are more difficult to quantify. These skills are personality qualities‚ habits‚ attitudes‚ and even social graces. Unlike hard skills‚ which can be evaluated by a logic intelligence test (IQ)‚ soft skills tend to use your heart‚ and conversely would be evaluated by an emotional intelligence test (EQ). This is ‘right brain’ stuff. Some examples of soft skills are anticipating risk; motivating others; teamwork; innovating;
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1. (A) Soft HR treats employees as the most important resource in the business and a source of competitive advantage Employees are treated as individuals and their needs are planned accordingly whereas hard HR treats employees simply as a resource of the business like machinery and buildings. • Soft HR concentrates on the needs of employees; their roles‚ rewards‚ motivation where as hard HR identifies workforce needs of the business and recruits and manages accordingly. • Soft HR Strategic
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Casielles‚ R.V. (2005)‚ Consumer evaluations of sales promotion: the effect on brand choice‚ European Journal of Marketing‚ Vol. 39‚ Issue 1/2 Arkes‚ H.R.; Joyner‚ C.A.; Pezzo‚ M.V.; Nash‚ J.G.; Siegel-Jacobs‚ K.; Stone‚ E Brassington‚ F.; Pettitt‚ F. (2003)‚ Principles of marketing‚ 3rd edition‚ Pearson Education Limited‚ Harlow Borges‚ A.; Cliquet‚ G Dawes‚ J. (2004)‚ Assessing the impact of a very successful price promotion on brand‚ category and competitor sales‚ Journal of Product & Brand Management
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thought‚ there are two branches‚ hard and soft. Hard determinism‚ sees technology as developing independent from social concepts (politics‚ culture‚ economy) (Wyatt‚ 2008). Technology creates a set of powerful forces acting to regulate our social activity that we organize ourselves to meet the needs of technology and the outcome of this organization is beyond our control or we do not have the freedom to make a choice regarding the outcome (Smith‚ 1994). Soft determinism‚ is more passive in that it
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“Fable Like” When you think of fable‚ you think “fiction”. Or you may think “short story”. When you read There Will Come Soft Rains‚ you’ll find that both of these meet your definition of fable. There Will Come Soft Rains can be interpreted as a fable because a fable is defined as a short story to teach a moral lesson‚ often with animals or inanimate objects as characters or a story not founded on fact. When you read the story‚ you could say that it doesn’t include a legend. As though it doesn’t
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