QUESTIONNAIRE Name: _______________________________________________ Yr & Sec :__________________ Direction : Please accomplish the questions carefully and honestly. This information that you would supply will be treated with greatest confidentiality and anonymity. 1. What is your gender ? __ Female __ Male 2. What is your average grade in 3rd grading period ? __ Below 85 __ 86-90 __ Above 91 3. How many hours do you play online games ? __ Facebook Games (i.e. Tetris
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Summaries Part 1: The Fall of Advertising. Advertising has always suffered from a lack of credibility. An advertisement is the opinion of a company whose motives and judgment are not the same as those of a consumer. Advertising tries to make up for its limitations by massive media expenditures. The emphasis has been on impact rather than on communications. Over the past few decades‚ three developments have seriously undermined the effectiveness of advertising in general. One is the increasing
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Questionnaire for Family Paper Value/Health Perception: What do you consider to be healthy? Answer: Clear healthy complexion and color‚ normal body weight/fair amount of body fat‚ without significant physical pain. How does the family usually make decisions about health promotion and disease prevention? Answer: The father makes most of the health decisions with the mom backing the father. How knowledgeable is the family about risk factors and developmental milestones? Answer: The family
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IEP 6 June 2nd‚ 2011 Success in advertising is not about how much you pay but how you create it. That is why many expensive advertising fail while some other inexpensive ones succeed. Money has nothing to do with advertising. Gary R. Dahl once said that “You don’t need a huge ad budget to create effective ads” (Dahl‚ 2007‚ p.46). Idea‚ media and production are the key to open the successful advertising’s world. The most important thing about advertising is ideas. No matter how much you pay
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FAST FOOD RESTAURANT QUESTIONNAIRE Please take your time and be sure to answer every question. All responses will remain strictly confidential. 1. Have you visited a fast-food restaurant during the past 3 months? 1. Yes 2. No 2. If you have . . . About how often do you go to fast-food restaurants? 1. More than 10 times a month 2. 8-10 times a month 3. 5-7 times a month
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Advertising may have some good points‚ as we know‚ but advertising is really just a necessary evil. Advertising has its own fair share of negative effects. While some are obvious to those with a more scrutinizing eye‚ most of advertising’s potentially harmful facets go undetected. How do you think advertisements have affected consumers or What are the negative effect of advertising? Advertising is a form of communication intended to persuade its viewers‚ readers or listeners to take some action
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A project report On INFLUENCE OF HUMOR ADVERTISING ON CONSUMER BRAND PREFERENCE Submitted in partial fulfilment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION By Nidhi gupta MBA/1056/2011 Ankit khandelwal MBA/1055/2011 Prabhat Kumar MBA/1036/2011 Aniket MBA/1060/2011 Vishal MBA/1053/2011 DEPARTMENT OF MANAGEMENT BIRLA INSTITUTE OF TECHNOLOGY‚ MESRA CONTENTS 1. INTRODUCTION 2. RESEARCH PROBLEM
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daily advertising communications campaigns. TV marketing tells most of its stories in thirty second periods. With such short time frame to communicate a message across‚ advertisers have used humour as a way of breaking through the noise and clutter in an attempt to grab the attention of the viewer. Feelings evoked through the use of humour can also lead brand positive associations‚ as well as increasing the comprehension levels of the viewer. Although humour is commonly used in advertising campaigns
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QUESTIONNAIRE ON EMPLOYEE MOTIVATION:BASIC NEEDS: Q.1. The salary increments given to employees who do their jobs very wellmotivates them. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagreee) Strongly disagree Q.2. Financial incentives motivates me more than non financial incentives. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagreee) Strongly disagree Q.3. I am satisfied with the salary I draw at present. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagreee)
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1. INTRODUCTION TO THE STUDY 1.1. ADVERTISING INDUSTRY Advertising is a form of communication used to encourage or persuade an audience (viewers‚ readers or listeners; sometimes a specific group of people) to continue or take some new action. Most commonly‚ the desired result is to drive consumer behaviour with respect to a commercial offering‚ although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company
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