September‚ October‚ 2011 The Role of Television Advertising and Its Effects on Children Amin Asadollahi1 Student of PhD Marketing Management‚ Science and Research Branch Islamic Azad University‚ Tehran‚ Iran Email: amin_asadollahee@yahoo.com Neda Tanha Student of advertising and Marketing‚ University of Applied Sciences‚ Tehran‚ Iran Email: nedatanha62@yahoo.com ABSTRACT The prevalence of obesity and the growing increase of obesity in children with the academic‚ political and social issue
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Advertisements targeting children have only increased since my childhood. The ever expanding markets for products and the media assault through advertisements are flooding society with ideas‚ information‚ attitudes and imagery which is difficult to control. This onslaught is affecting the young minds of our children to a great extent because entertainment is being intermingled with commercial messages. Adults may be able to create a rational resistance to this‚ but children may not. Children are captivated
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of television advertising KARA CHAN Department of Communication Studies‚ Hong Kong Baptist University‚ Kowloon Tong‚ Hong Kong This study exam ines Chinese children’s understanding and comprehension of television advertising. A quota sam ple of 448 children made up of 32 girls and 32 boys from kindergartens and grades 1–6‚ were personally interviewed in May 1998. The results indicated that children in grade 2 (aged 7–8 years) were beginning to understand what advertising was and were aware
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Overall view on advertising Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media -- TV and radio commercials‚ print ads‚ billboards and more recently‚ product placement. Ads are placed where advertisers believe they will reach the largest‚ most relevant audience. Commercial businesses use advertising to drive the consumption of their product‚ while non-profit organizations may
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Alphabetical listings are effective and organized systems of filing information. Some find the system unfair because it singles out people with last names starting with letters at the end of the alphabet. This person doesn’t want to admit that it could start from Z to A. Alphabetical order is an easy system and should not be banned because of the ludicrous thought of unfairness. One of the strongest arguments against this system is that people with last names starting with letters found at the
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Business Ethics (2010) 91:299–311 DOI 10.1007/s10551-009-0084-2 The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint ABSTRACT. The children’s market has become significantly more important to marketers in recent years. They have been spending increasing amounts on advertising‚ particularly of food and beverages‚ to reach this segment. At the same time‚ there is a critical debate among parents‚ government agencies‚ and industry experts as to the ethics of food advertising
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Commercial advertising is defined as‚ “communication between a seller and potential buyers that is publicly addressed to a mass audience and is intended to induce members of this audience to buy the seller’s product.” (Velasquez‚ 2012‚ p. 322) However‚ it is clear that advertising often delivers little information and is often accused of violating several ethical standards. The question begs to be asked‚ in the quest to sell a product‚ are advertisers in fact selling their souls? Advertising is essential
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RESEARCH PARADIGM - According to (Bell‚ 2007) "paradigm is a cluster of beliefs and dictate which for scientists in a particular discipline influence what should be studied‚ how research should be done‚ and how results should be interpreted". The definition points up that a paradigm is a collection of reasonable hypothesis‚ notion or intention that how the research should be studied‚ done and interpreted. The theoretical paradigms are basically based on two main approaches; Positivist approach
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* The Nature of Advertising Ethics in the Media * The purpose of this paper is to inform audiences about the nature of the ethical standards in today’s media. * Introduction * The industry of advertising is very illustrious and lucrative. While the glamour and humor of advertising may be entertaining‚ the question of it being ethical is often a concern. The ways that some advertising companies do business are often accused of being unethical due to their “embellishment” of some products
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Ethics and social responsibility can be seen as the moral obligation of advertisers not to violate our basic economic assumptions even when there is no legal obligation. (2570 words) Violating our basic economic assumptions happens in advertising everyday and consumers are well aware of it but it doesn’t mean they are not influenced by it. This essay focuses on the reasons why some companies have chosen to improve ethics and social responsibility to further improve its image as a reputable company
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