INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS MANAGERS’ EXPECTATIONS TOWARD NEW GRADUATES IN ADVERTISING INDUSTRY In Partial Fulfillment of the Requirements of the Degree of BACHELOR OF ARTS in Business Administrations Student’s name: NGUYEN HOANG PHUONG (BA060304) Advisor: PHAN TRIEU ANH Ho Chi Minh City‚ Vietnam 2011 i MANAGERS’ EXPECTATION TOWARD NEW GRADUATES IN ADVERTISING INDUSTRY APPROVED BY Advisor APPROVED BY: Committee‚ PHD. Phan Trieu Anh Chairman: PHD. Phan Trieu
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The origin of mutual fund industry in India is with the introduction of the concept of mutual fund by UTI in the year 1963. Though the growth was slow‚ but it accelerated from the year 1987 when non-UTI players entered the industry. In the past decade‚ Indian mutual fund industry had seen a dramatic imporvements‚ both qualitywise as well as quantitywise. Before‚ the monopoly of the market had seen an ending phase‚ the Assets Under Management (AUM) was Rs. 67bn. The private sector entry to the
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SPRING 2013 INTRODUCTION TO BUSINESS (MGT211) ASSIGNMENT NO. 01 DUE DATE: 2ND MAY 2013 MARKS: 20 ASSIGNMENT: TOPIC: PEST Analysis for New Business Learning objectives To get knowledge about the importance of a PEST analysis. To know about the qualities of a good businessman. Learning outcomes After this assignment‚ student will: To understand the role of PEST analysis for goods and services. To understand the qualities of a good businessman required for the success of a business. Case:
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Assignment 1- PEST Analysis: Business Environment in Russia (982 words) Pest Analysis: Business Environment in Russia Introduction Russia‚ with a wide base of natural resources and one of the BRIC countries is seen as an attractive market to gain a toehold in by global investors including the United Kingdom’s retail industry. This report aims to analyze the business environment in Russia for British retailers using the PEST analysis. The PEST analysis will focus on four different aspects of
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spent on tobacco advertising is targeting youngsters". Some points Gene Emery presents are quiet different than what I believe. From working at my previous store that I owned in Sacramento‚ during these eight years‚ I didn’t recognize some of the points Gene Emery brings out. Gene Emery suggests that "they found the amount spent to advertise three brands
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Adbusters believes that the advertising industry overextends themselves to associate desire and identity with commodities. As a result‚ their objective is to combat the negative effects of advertising. The magazine aims to provoke anti-consumerism by recreating spoofs of advertising that are aesthetically pleasing and entertaining to raise awareness. Adbusters believes advertising are giving consumers false information and the public has no recourse to communicate the truths or opposite information
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Summary This report provides an insight into the Opportunity in Cheese Industry current scenario‚ structure and practices in India. In depth market scenario includes; - Current market size estimates - Market size by players – Top Companies - Market size by product categories - Processed Cheese‚ Cheese Spreads‚ Mozzarella‚ Flavored Cheese‚ Spiced Cheese - Market size by regions – North‚ South‚ East‚ West Market structure details the value chain key players’ presence across products. Market
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Analysis of the AUBADE advertising The latest Aubade advertising campaign belongs to a long series of « seduction’s lessons »‚ which started in 1992. It particularly well reflects the brand image and perfectly manages to convey the values of the brand. This advertisement shows the back of a beautiful young woman wearing a sexy silk top with a glamorous lace back. And there are only two writing elements: the short sentence at the bottom which is the 110th lesson: “impose him one dressed up evening
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............................................................................. 2 Introduction.................................................................................................................................................. 3 SWOT Analysis........................................................................................................................................... 4 Strengths ..............................................................................................
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PEST ANALYSIS Introduction The business our team has chosen to analysis‚ set up and create is a trendy jazz bar‚ located in the heart of Sydney. In order to analyse and build our establishment‚ we must research a variety of aspects that can harm or affect our business in any way. This involves researching our external environment such as the political/legal‚ economical‚ social and technological issues that are current in today’s world. They will all help us to determine our goals and objectives
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