10 Ways to Write More Effective Ads http://www.master-resale-rights.com What is advertising? Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition? It’s none of the above. Advertising is salesmanship multiplied. Nothing more. And advertising copy‚ or copywriting‚ is salesmanship in print. The purpose of a copywriter’s job is to sell. Period. The selling is accomplished by persuasion with
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natural product. Companies that do not reflect their people’s best vision and values in their actions will wither in the market place. Perfetto will be able to establish a strong image in the long term. Perfetto is being launched with an annual advertising budget of
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Although the average citizen is usually annoyed by all the advertisements printed in newspapers and magazines and the commercials broadcast on TV‚ the impact of the whole advertising industry on a single person is immense and plays a very important role in our lives. Advertising absorbs vast sums of money but it is useful to the community. What are the functions of advertisements? The first one to mention is to inform. A lot of the information people have about household devices‚ cars‚ building
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Explain the formation of patterned ground and stone stripes. (15 marks) Patterned ground is a very distinct feature in peri-glacial regions‚ and is found in places such as the Antarctic Peninsula. They generally take the form of a polygons (which may form tessellations)‚ or circles. It is caused by a process called frost heave‚ and can in some cases be the result of stone stripes. Frost heave is the initial cause of patterned ground‚ and this process is a result of the summer months melting the
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think a school is a secure place where your child could be. Well not all of the time? Let’s take Sandy Hook Elementary School for an example. None of the 20 children and 6 teachers ever imagined that they weren’t going to live and see tomorrow. If they had known all of this wouldn’t have happened. Their beautiful faces would have been shining in the streets of Newtown. Ever since that shooting has happened there have been five states who have allowed teachers to carry guns on campus grounds. Those
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how ground rules for behaviour and expectations are developed and implemented. If you expect a certain behaviour to be achieved it is crucial that boundaries and expectations are consistent and that everyone involved is made clear of what they are from the beginning. I would suggest that the first thing to do would be to consider the ground rules that you would expect and to write them in a concise manner. This could be achieved through your policies and procedures for behaviour. Ground rules
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Ground Rules and Icebreakers (Ugo Oguh) Ground rules are needed to set a standard in the teaching environment in order to maintain an atmosphere where everyone gets along and concentrates on the subject. We need ground rules to keep everyone in a classroom comfortable‚ satisfied with the course of study‚ share a communal respect for one another‚ be confident with the ability to concentrate a lot more without the worry of being distracted. We can set Ground rules by: 1. Imposing rules on
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designed by Carolyn Davidson. The Swoosh was first used by Nike on June 18‚ 1971‚ and was registered with the U.S. Patent and Trademark Office on January 22‚ 1974. In 1976‚ the company hired John Brown and Partners‚ based in Seattle‚ as its first advertising agency. The following year‚ the agency created the first "brand ad" for Nike‚ called "There is no finish line‚" in which no Nike product was shown. By 1980‚ Nike had attained a 50% market share in the U.S. athletic shoe market‚ and the company went
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Melbourne Cricket Ground The Melbourne Cricket Ground‚ a must see destination for sports lovers‚ boasts as one of Victoria’s leading tourist attractions. A cultural melting pot‚ Melbourne things to do for every age and taste entertain tourists from around the world. Considered the home of Australian sport‚ the MCG welcomes millions of fans and tourists every year to experience the nearly tangible energy of its sports present and history. The stadium‚ which is the largest stadium in Australia and
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After viewing the documentary‚ “The Hunting Ground” (2015)‚ this article views the epidemic issue of rape crimes on college campuses. Through survivor testimonies and student- led activist‚ the film follows several undergraduate sexual assault survivors as they pursue justice for victims. According to a National Institute of Justice study‚ it is said that one-fifth and one-quarter of women will be victims of sexual assault or attempted sexual assault at some point while they are in college (Fisher
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