10 Ways to Write More Effective Ads http://www.master-resale-rights.com What is advertising? Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition? It’s none of the above. Advertising is salesmanship multiplied. Nothing more. And advertising copy‚ or copywriting‚ is salesmanship in print. The purpose of a copywriter’s job is to sell. Period. The selling is accomplished by persuasion with
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Principles of Business October 3‚ 2012 Worksheet 1 Instruction: Copy questions to your note book and answer all questions. Question 1 a) Define the term ‘taxation’. (2m) b) Distinguish between direct and indirect taxes. (4m) c) List two (2) examples of direct tax and briefly describe each (4m) d) List two (2) examples of indirect tax and briefly describe each (4m) e) Distinguish among the different forms of tax giving example. (6m) Question 2 Discuss three (3)
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Introduction Advertisements are used to gain attention through TV’s‚ social media sites‚ news papers and banners from potential customers by the respective organizations to increase the sales of the products or services sold. These advertisements use different themes to spark interest in the potential customer. However‚ some of the ads convey controversial messages leading to speculation that they promote immoral behavior while they spark interest in the potential customer (Newth‚ 2013). Such messages
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AIDA Model ATTENTION A = PAN-TASTIC OFFER FREE PIZZA INTEREST I = Hot Online 1 =RM 22 = Hot Online 2 = RM 29 = Hot Take-Away 1 = RM 19 = Hot Take-Away 2 = RM 26.90 = Add RM 3 to upgrade to Supremes Pan Pizza DESIRE D = The image of delicious Pizza ACTION A = PIZZA HUT ONLINE ORDERING- www.pizzahut.com.my- = Halal Logo = Valid until 15 December 2011 ADVERTISER In Wichita‚ brothers Frank and Dan Carney opened the first Pizza Hut restaurant on June 15‚ 1958
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Explain how logos‚ ethos and pathos are used in advertising. Advertising is a form of communication for marketing used to encourage‚ persuade or manipulate the audience to continue or take new actions. Many companies‚ be it a popular brand like apple or a local brand like F&N‚ use advertising to market their products. In order for these advertisements to be effective they need to be rhetoric and so‚ use the three forms of rhetoric: Pathos‚ Logos and Ethos to persuade the audience to purchase their
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Advertising is the name given to the process of commercial promotion of goods and services in order to increase the sales. However‚ it can be done from many mediums like television‚ newspaper‚ wall paintings‚ billboards‚ magazines‚ internet‚ or by the word-of-mouth and in many other ways. Advertising is help to inform the ability of the product or services in the market and help to encourage customer to buy it at the same time. Advertisement done normally is to capture the attention of the customer
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Abstract Advertising is one of the key elements in building a brand personality‚ which is equally important to the marketer & consumers. Brand personality is distinct‚ non preemptible enduring and associates the brand with certain values. Brand personality acts a potent brand differentiator and offers sustainable competitive advantage. Advertising by creating or reinforcing brand’s personality enhances brand value or equity ‚ which in turn can be leveraged through brand extension. Brand
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to satisfy consumer’s needs‚ the advertising can be a crucial factor in decision making process. In simple words‚ advertisement is distributing information addressed to target group of consumers about the product and its features. Nowadays it became a usual thing for almost every industry. If you look around‚ you understand that all around us is advertisement. And more often question rises whether advertising is information or manipulation. On one hand advertising could be informative in terms of
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Main paper 2010 (Answer all questions on paper) Section A (1) Outline the facts of Carlill v Carbolic Smoke Ball‚ what area does it relate to and what principles does it outline? (2) Partridge v Crittenden outlines which contractual principle? (3) What is an invitation to treat? Use cases to back up your answer. (4) What is the postal rule? Use cases to back up your answer. (5) What does ADR stand for? Give examples of the general advantages of ADR. (6) What are main types and related advantages
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written permission of theAuthor. cxcDirect Institute Mandeville‚ Jamaica Email: admin@cxcDirect.org Website: www.cxcDirect.org Telephone: 876 469-2775‚ 876 462-6139 © cxcDirect Institute © cxcDirect Institute ** Please see the original past paper for the questions. Only the answers will be provided as per copyright obligations. ********************************************************** ii) iii) 6a b 12a b= 6a b b 2a 2m 9m – 5 let pq = ac ; p+q = b p+q = 9 pq = -10; p = 10‚ q
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