used to bring changes that are desirable. There are different types of testimonials tat can be used in advertising so that a product can be made known to public. In coming up with testimonials that are important and lead to high sales there is need for a marketer to first know the perceptions of the audience and from this point of view then one will know exactly what is top be done so that advertising can be effective.( Krakauar‚1995‚pp25) There are four types of testimonials and include: customers
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PROJECT REPORT Benetton’s Shock Therapy A case study of the company which employed Shock Advertising Submitted in partial fulfillment of the requirement for the award of the degree of B.A. (H) Journalism to UNIVERSITY OF DELHI Submitted by Under the guidance of Dr. A. K. Thakur Sinchita Majumdar B.A.(H) Journalism‚ 3rd Year‚ Maharaja Agrasen College Asst. Professor‚ Dept of Journalism and Mass Communication‚ Roll No. 11/781 University of Delhi Session 2013-2014
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UNIT OP 2.17: CONTRIBUTE TO THE SUPPORT OF CHILDREN’S CREATIVE DEVELOPMENT 1 UNDERSTAND THE IMPORTANCE OF CREATIVE DEVELOPMENT 1.1 Describe why creative development is important to children’s learning. Playing is how children have fun‚ but it is also how they learn. Creative development is important to a child’s learning as it helps them to find out about the world and how to get on with others‚ it also helps them express themselves‚ develop their abstract thinking. It can allow them to
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USE OF MASSCOTS IN ADVERTISING Table of Contents 1) Title 2) Table of contents 3) Key words 4) Objective and purpose of the study 5) Introduction 6) Literature Review 7) Hypothesis 8) Methodology 9) Analysis of data with regards to hypothesis so assumed earlier 10) Findings 11) Inferences 12) Conclusion and result 13) Bibliography 14) Appendix Keywords Mascots - A person‚ animal‚ or object believed to bring good luck‚ especially one kept as the symbol of an organization such as a
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50% Creative‚ 50% Thinking. For what purpose are you communicating? For a particular purpose. You have to be clear that you are making a recommendation. Develop your point of view. Should be as refreshing and insightful as possible. If you want them to act according to what you have in mind. You can believe in anything you want. Based on your assumptions‚ you can have a certain sort of beliefs. There will be higher expectations placed upon you as we advance in creativity. Is there
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Tobacco advertising 1 Tobacco advertising Tobacco advertising is the advertising of tobacco products or use (typically cigarette smoking) by the tobacco industry through a variety of media including sponsorship‚ particularly of sporting events. It is now one of the most highly regulated forms of marketing. Some or all forms of tobacco advertising are banned in many countries. History The first known advertisement in the USA was for the snuff and tobacco products of P. Lorillard and
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The different roles and services offered by an advertising agency An advertising agency play varied roles in terms of the contributions they make to their respective clients’ businesses. The following are the departments of an advertising agency: 1. Account Handling 2. Planning Department 3. Creative Department 4. Media Department 5. Production Department Account Handlers (Executives) They will provide day-to-day liaison with the client company and will be responsible for ensuring that the
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title: Advertising. Lecturer: Phạm Thị Phương. Group: 9 Students name: Đỗ Tùng Anh Nguyễn Phương Anh Đỗ Danh Đạt Nguyễn Nguyễn Nguyên Anh Nguyễn Thị Kim Oanh. Ha Noi‚ Vietnam. Table of Contents 1. Situation analysis Company history Product evaluation Consumer evaluation Competitor evaluation 2. Marketing goals 3. Budget 4. Advertising recommendation
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Elizabeth Covington‚ who was sixty-five years old when her husband died‚ needed as much money as she could muster‚ decided to have a garage sale. Her husband had a baseball card collection but Elizabeth knew nothing about baseball or baseball cards. She displayed the cards along with many other items. Michael Ferrell‚ and eighteen year old‚ who lived in the neighborhood‚ attended the sale. What caught his eye was the baseball card collection and‚ specifically what appeared to be a 1952 Topps Mickey
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right answers rather than just one. Both of these kinds of thinking are vital to a successful working life‚ yet the latter one tends to be ignored until after college. We might differentiate these two kinds of thinking like this: Critical Thinking Creative Thinking analytic generative convergent divergent vertical lateral probability possibility judgment suspended judgment focused diffuse objective subjective answer an answer left brain right brain verbal visual linear associative reasoning
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