I. Market Info a. In September 2012‚ Hyundai had sales of 11‚403 with YTD sales numbers reaching 107‚612. This accounted for a 12.9% Canadian market share to date. The YTD for September 2012 sales of the electric vehicles available in Canada are as follows: Nissan Leaf – 196 units (up 367% from 2011)‚ Mitsubishi i-MiEV – 165 units ‚ Chevrolet Volt – 927 units (up 548% from 2011). Of the 1‚305‚538 cars sold to date in Canada‚ electric car sales accounted for 0.00099% of total car sales
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Advertising brief – Bill Abdul Hak Client: Etihad Airlines Background to the product and Ad campaign. -Introduction of the brand. Etihad Airline is one of the leading international aircrafts‚ and in just five years they have flown more than 17 million Guests to more than 50 destinations across the Middle East‚ Africa‚ Australia‚ Europe‚ North America and Asia. With their multi national campaigns ‚ Etihad is ranked as the number one airline. Etihad Airways has received over 30 awards since its
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Does aggressive advertising work? Is it necessary for a product to sell? A lot of people think that the best way to sell a product is to be aggressive‚ with aggressive advertising we refer to the type of advertising that it’s main focus is to just tell people about the competition’s flaws and doesn ’t focus much on the product it’s selling. Focusing on the flaws of the competitor might be a good strategy on paper but doesn’t that seem a bit desperate and dull?‚ isn’t advertising suppose to be about
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Marketing Branding Elements of The Advertising Creative Brief: I. Project name: Bringing the Preppy Khakis style back to GAP Inc. II. What is the purpose of this creative? The launch of the Americana khakis for the young professional‚ in other to reconnect with the identity of what GAP Inc. comfortable‚ stylish‚ quality‚ strong American brand. III. Description of product or service. Gap Inc. and its preppy khakis feel more comfortable‚ lightweight‚ wrinkle worry free‚ excellent
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NAME – KUNTAL BOSE DEPARTMENT – PGDM ROLL – PGDM/10/013 ASSIGNMENT – A BRIEF HISTORY OF THE DEVELOPMENT OF ADVERTISING DEFINITION - Advertising is a process‚ not a medium in its own right‚ although it uses different media forms to communicate. Advertising‚ in its simplest form‚ is the way in which the vendor or manufacturer of a product communicates with consumers via a medium‚ or many different media. HISTORY Egyptians
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Creative Brief Client: Ducati Motor Brand: Multistrada 1200 Date: April 2010 Description: 1st Semester Campaign – New Brand Introduction What is The Brand? The Multistrada 1200 is a motorcycle manufactured by Ducati since 2010. The engine is a retuned version of the Testastretta from the 1198 superbike‚ now called the Testastretta 11° for its 11° valve overlap (reduced from 41°). All models include throttle by wire‚ selectable engine mapping (full power with sensitive or relaxed throttle
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Creative brief For Super Store 1. Who is our target customer? Ans. I wish i could get all the things of my daily use at one place. When i use to go to shop something then i remember that beside this i want some more things and for that I’ve to go on another shop due to which i have to invest more time for shopping then needed. I wonder if it is possible. 2. Where are we positioned in the mind of customers? Ans. There is a Super store in LPU‚ but I do not shop there. 3. How does our competition
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Purpose of this presentation - advertising campaign - research client information 1) when why who where what 2) resources -> franchise‚ affliated 3) awards endorsed 4) debt‚ liability‚ civil case‚ reputation - prepare for a meeting with the advertiser/client Why questions - more info - confirm - socieligyic - build a relationship - networking - safety reason (precaution) - justify Determine client requirements1 Porpos (on going‚ mission) -> objective (end results
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ADVERTISING CAMPAIGN NINJA GOHAN Japanese Food 2nd semester I. Situatuional Analysis 01 A. Company History : Ninja Gohan was first established last Febuary of 2010‚ in Waltermart Dasmarinas. Mrs. Amie Hoble‚ who is exposed in catering and management‚ together with his husband who is an experienced chef and her sister and her sister’s husband who before hand already owned a Japanese restaurant‚ joined forces and worked together in order to make Ninja Gohan possible
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McDonald’s Smoothies: Creative Brief |Client/Brand: |McDonald’s Australia |Date: |September 2‚ 2011 | 1. The Company McDonald’s Australia is a 3.2 b dollar business. It is not only known to people for its iconic golden arch‚ mouth-watering burgers‚ fries and nuggets‚ but also for its community service‚ strong partnership with local growers and suppliers and an array of corporate social activities. 2. Brand
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