A creative brief for the launch of Pringles’ new rice infusion Background Our customer Pringles is going to launch their new product ‘rice crackers’ in Hong Kong. We are going run a campaign for this product. Compared to potato chips‚ rice crackers have many advantages in nutrition. For instance‚ rice crackers contain 105 calories in each ounce‚ and potato chips have 154 calories. Rice crackers are fatfree‚ in contrast‚ each ounce of potato chips contains 10 grams of total fat. A 1-ounce portion
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ADVERTISING CAMPAIGN NINJA GOHAN Japanese Food 2nd semester I. Situatuional Analysis 01 A. Company History : Ninja Gohan was first established last Febuary of 2010‚ in Waltermart Dasmarinas. Mrs. Amie Hoble‚ who is exposed in catering and management‚ together with his husband who is an experienced chef and her sister and her sister’s husband who before hand already owned a Japanese restaurant‚ joined forces and worked together in order to make Ninja Gohan possible
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Corporation’s (HNC) Monster Energy sector awarded the communications firm Peak Advertising an opportunity to plan a comprehensive awareness media campaign. The plan that Peak Advertising is developing will provide HNC with a semi-broad‚ comprehensive‚ cost-effective media strategy along with additional strategies for extending and multiplying the penetration of the media campaign messages. In an intense planning cycle‚ Peak Advertising is designing this national media strategy based on a comprehensive social
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Charity advertising brief Dear Deborah‚ Many thanks for your recent letter concerning the advertising campaign that you wish us to design for you. We understand that the new campaign will be associated with these areas: abuse through prostitution; domestic violence; parental neglect; drug and alcohol misuse and teenage pregnancy. We also understand that these adverts are aimed at the general public and designed to raise donations to the charity and encourage people to offer their services to
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Victoria’s Secret PINK Brand Advertising Plan Company Background: One would be hard-pressed to find a consumer not familiar with the women’s apparel and lingerie empire that is Victoria’s Secret. The brand is more than just a clothing line; it has become a national phenomena. Every year‚ over 10 million viewers tune in to watch the Victoria’s Secret fashion show – an annual runaway show of the brand’s latest styles modeled by the beloved Angels (CBS News). In a day and age of severely
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Villapando and Joel Nano established on the 18th day of March 2012. It renders variety of services like foot massage‚ body massage‚ foot scrub‚ body scrub‚ hot stone and biological wave massage. It also offers home services. As main purpose of this plan‚ the proponents will develop a campaign strategy that will make the D’ Barrios Spa by its target audience‚ and have the cutting edge over its competitors. SWOT ANALYSIS: Strengths • It offers its services for a low and reasonable price
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A brief Lesson Plan Lesson Plan in Poetry The Rhodora by Ralph Waldo Emerson Prepared by: Jonathan S. Araneta I. Objectives At the end of the lesson 80% of the class will be ableto: A. Focus Skills 1. State the message of the poem read B. Support Skills 1. Arrive at the meaning of difficult words through context clues 2. Identify the writer’s purpose and message in writing the poem 3. Draw out relevant concepts from the poem and relate them to one’s experience
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on “What is more important: Media strategy or creative strategy?” Cecilia Setiawan 10167897 Advertising is a partnership between creative and media strategies. Each play a very important role in creating an advertisement‚ that it is almost impossible to draw a line between the two. Alasdair Reid (1994) asserts that as early as in the 1990s creative and media strategies were still very much inseparable due to the fact that advertising “used to be a very simple business” (1994‚ p. 15)
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Carla Gianelle T. Abril Marketing Segmentation Behaviour Occasion: Regular Occasion Benefits: Inexpensive‚ good quality cosmetics User Status: Potential Users‚ first time users‚ regular users Usage Rate: Heavy-Light Loyalty Status: Heavy-Light Readiness Stage: Product desire‚ Awareness Attitude toward Product: Interesting Geographics Regional: NCR (National Capital Region) Exact City: Metro Manila‚ Philippines Population: 11‚ 855‚975 Male: 5‚ 781‚807 Female: 6‚015‚066 Female (Age 14-35):
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Executive Summary The following advertising brief outlines the intent Mercedes-Benz has to market and promote its E-Class Cabriolet. Mercedes-Benz is a well-known luxury car manufacturer that is part of the Daimler-Benz Company; it has built its reputation globally on a foundation of quality and exclusivity. The company’s marketing teams across the different countries it sells in have been instrumental in cultivating its prestige reputation‚ and the company has successfully targeted upper middle
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