Meaning of Sales Promotion Every businessman wants to increase the sale of goods that he deals in. He can adopt several ways for that purpose. You might have heard about “lakhpati bano”‚ “win a tour to Singapore”‚ “30% extra in a pack of one kg”‚ “scratch the card and win a prize” etc. You might also have seen gifts like lunch box‚ pencil box‚ pen‚ shampoo pouch etc. offered free with some products. There are also exchange offers‚ like in exchange of existing model of television you can get
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talk on sales promotion. Basically‚ I’ve divided my presentation into four parts. At the beginning I’ll give the definition of promotion sales. Then‚ in the second part‚ I’ll identify what sales promotions can be derected at. Afterwards‚ I’ll point out the most effective sales promotions strategies and to finish off‚ I’ll discuss different types of sales promotion. Right... first of all it’s important to understand what sales promotion is. It can often be hard to launch a new product or service‚ especially
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retail formats including Pantaloons‚ Big Bazaar‚ Central‚ Food Bazaar etc. The total turnover of Future Group Stood at Rs 40000 Crores last year. Whereas our Italian counterpart Generali has more than 181 years of expertise in Insurance and Financial services industry across the globe. Generali was ranked as the 19th largest company in the world in 2010(Fortune 500 Rankings) based on total revenues and profits. Future Generali in the 17th Insurer which got License from Government of India
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Assignment: Sales Promotion Techniques MKT230 October 3‚ 2010 ASSIGNMENT: SALES PROMOTION TECHNIQUES Coordinated along with other promotional activities a firm’s integrated marketing communication program must direct its sales toward trade and consumers. Some real world examples to describe the classifications of sales promotions techniques might include; discounts and deals‚ increasing industry visibility‚ priced-based consumer sales promotion‚ and the attention-getting consumer sales promotions
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There are four key sales promotion techniques that marketing firm use to build inters in a product or increases the sales of a product over a specific period of time. These techniques are discounts and deals‚ increasing industry visibility‚ price– based consumer sales promotion and attention– getting consumer sales promotion. This paper will summarize these four key techniques and give real life examples of each technique that marketing firm direct at both trade and consumers. Before we in our
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MARKETING COMMUNICATIONS: ADVERTISING‚ SALES PROMOTION‚ AND PUBLIC RELATIONS MULTIPLE CHOICE QUESTIONS 1. Another name for a company’s marketing communications mix is: a. the advertising program. b. the sales force. c. the image mix. d. the promotion mix. Answer: (d) Difficulty: (1) Page: 470 2. Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor
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Sales Promotion Techniques 1 Marketing firms use sales promotions every day‚ but different companies use different techniques. According to Axia College Week Seven Supplement (2008)‚ advertising and marketing have been with us for a very long time. In fact‚ in ancient Greece and Rome‚ advertising was etched on stone tablets and walls (Axia pg 407 chapt 13). As times change‚ advertising techniques also change. Sales promotions have evolved into the following classifications: discounts and deals‚
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promotion mix tools The promotion ( Promotional Mix ) is one out of four basic instruments of marketing that has the purpose to inform about other instruments of marketing mix and to contribute to sales increase on the long term. The promotional mixis always serving to specific goal. These goals can be public informing‚ demand increasing‚ product differentiation‚ and product value increasing or sales stabilizing. Usually the promotion is targeting more than one goal. Promotion is the process of
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SALES PROMOTION PROJECT OF KURKURE Launched in 1999‚ this perfect ’namkeen’ snack‚ fully developed in India‚ has become the torch bearer of fun and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008] Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is the flagship of Frito Lay’s Indian division. It is marketed by Hirani Industries Corp. (USA incorporated company)in Kenya. It is one
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bargains for the basic necessities required to run a household. If this holds true to the working population then this will hold true even more to the student population in Australia who perhaps only have a part time job and live on a fixed budget. Market analysis: The student population contributes a lot to the economy of Australia. In 2008‚ the total tertiary student community in Melbourne was around 208‚800 people and international tertiary student population numbering was at least 28‚150 (Melbourne
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