| Radio One‚ Inc. | Memo To: Mr. Alfred Liggins III From: Team 5 Date: [ November 22‚ 2011 ] Re: Clear Channel Communications Inc. acquisitions Mr. Liggins The recent merger between Clear Channel Communications Inc. and AMFM has presented a rare opportunity for Radio One‚ Inc. The proposed divestiture of Clear Channel will be the largest in the history of the industry. Radio One‚ Inc. can acquire 12 established urban stations in the top 50 markets‚ which rarely become available. Market
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An Industry White Paper: HD Radio By Renee Cassis‚ VP‚ RAB Corporate Marketing Radio For the 21st Century HD Radio™ is a new technology that enables AM and FM Radio stations to broadcast their programs digitally‚ a tremendous technological leap from today’s familiar analog broadcasts. These digital broadcasts provide listeners with radically improved audio quality and reception and new data services. Signal fading‚ static‚ hisses‚ and pops are a thing of the past. Data services such as displayed
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Question - “Advertising is a nonpersonal communication of information usually paid for and usually persuasive in nature about products‚ services or ideas by identified sponsors through the various media." Explain. Answer Meaning of Advertising - Advertising is an activity of attracting public attention to a product‚ service‚ or business as by paid announcements in the print‚ broadcast‚ or electronic media. Definition of Advertising - "Advertising is the non-personal communication of information
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Radio has been one of the most important inventions that continues to aide civilization to this day. In scientific terms‚ radio is part of the electromagnetic spectrum. Electromagnetic waves push into space going the speed of light‚ which is 300‚000 kilometers per second. When equipment is attached to an antenna‚ the energy becomes radio waves. Some of the energy can be received by another antenna‚ and using a radio receiver‚ the energy connects the transmitter and receiver. Information that is added
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FM Transmitter Design Report Project Team: Dec06-01 Client Iowa State University-Senior Design Faculty Advisor Dr. John W. Lamont Prof. Ralph E. Patterson III Team Members Grant Blythe Tony Hunziker Luke Erichsen Jacob Sloat Disclaimer Notice: This document was developed as a part of the requirements of an electrical and computer engineering course at Iowa State University‚ Ames‚ Iowa. This document does not constitute a professional engineering design or a professional
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History of Radio in Bangladesh_ Bangladesh Betar (Bengali: বাংলাদেশ বেতার) or BB is the state-owned radio broadcasting organisation of Bangladesh. It was also known as Radio Bangladesh between 1975 and 1996. Radio transmission in the region now forming Bangladesh started in Dhaka on December 16‚ 1939. Initially‚ the station was located in old Dhaka. Later‚ the station was relocated to Shahbag. It played an important role during the Bangladesh Liberation War of 1971. On March 26‚ 1971‚ the broadcasting
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broadcasting a hockey game on the radio (“The Early Years”). It was words like these that the public became used to because there was no television. The radio served as the first medium to hear things live as they happened. This gave sport fans the opportunity to sit down and tune into a game anytime they like. The radio started off big and then took a dramatic fall due to the introduction of the television. However‚ radio found new ways to attract the public. Radio broadcasting was introduced to
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ADVERTISING is mass media content intended to persuade audiences of readers‚ viewers or listeners to take action on products‚ services and ideas. The idea is to drive consumer behavior in a particular way in regard to a product‚ service or concept. Advertising is the paid‚ impersonal‚ one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods‚ services or ideas. Television advertising / Music in advertising
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Decoding an Advertising Campaign AAMI In this following essay I will be discussing and analysing the advertisement campaign of Rhonda and Ketut created by AAMI car insurance. I will go over the strengths and weaknesses involved‚ the use of propaganda and further advertising and it’s benefits. In 2011 AAMI launched a campaign which would soon become one of Australia’s most loveable story lines. AAMI decided to take a different approach when releasing this campaign‚ as it needed to be something Australians
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ADVERTISING: There’s A Difference Between Advertising and Publicity! Using Advertising and Publicity are very effective methods to promote and create positive awareness for you and your business. But... there is a clear difference between Advertising and Publicity. Advertising is something you get by paying for it. Publicity however‚ is something you hope you’ll get. Why? Because publicity can be generally gained at no cost to you. And... it generally has many times the credibility
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