ADVERTISING AND BRAND MANAGEMENT TOPIC: KINGFISHER AIRLINES IN AVIATION INDUSTRY Instructor: Prof. JAYA GOPALKRISHNAN Submitted By: SOMNATH SAHA PGPM/09-11/ 108 ASHIS ROUTRAY PGPM/09-11/ 70 CHINMAYA KUMAR TRIPATHY PGPM/09-11/ 76 PREETI PGPM/09-11/ 94 MRITYUNJOY DUTTA PGPM/09-11/ 86 SOUMYARANI PANDA PGPM/09-11/ 110
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FM Radio Broadcasting Industry - India December 2009 Executive Summary Market Radio stations generated a revenue of INR 8 bn in 2008 ; expected to reach INR 18 bn by 2012 Share of radio advertising was 3.3 % in 2008; expected to reach 4% in 2012 Most stations use same level of genre of content with little or no differentiation There are over 240 radio stations beaming across over 90 cities in India Drivers: Drivers & Challenges Trends Competition – – – – – – Challenges:
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The Spirit FM and the Joy FM are both non-profit‚ Christian Contemporary radio stations that are broadcasted from the Tampa Bay area. They play everything from the latest hits to the classics‚ and they can make the long drive home after a hard day’s work something to look forward to. Both stations have the same common goal‚ to provide great music for the listener‚ so he or she can have a reliable source of praise and worship. They’re practically identical‚ so why listen to one over the other? The
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Executive Summary Advertising in general expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don’t just pop out from no where‚ they are built on the key communication points that motivate sales. Radio is entirely a medium of sound‚ which evokes smells‚ sensations and visual images which brings the listeners imaginations into play. Radio advertising is one of the tools of advertising which is effectively used
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FM and sustainability waste management and recycling Case study 1:CAFOD – the Catholic Agency for Overseas Development Background: CAFOD was founded in 1960 and operates as the official Catholic aid agency for England and Wales. Working with partners in more than 40 countries‚ it tackles poverty and addresses access to clean water‚ healthcare and education. Increasingly‚ CAFOD focuses on climate change‚ lobbying European governments to reduce emissions Challenge: The audit identified materials
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Owner | Radio Corporation of the Philippines | http://en.wikipilipinas.org/index.php?title=DZCA DWBL | | City of license | Mandaluyong City | Broadcast area | Metro Manila‚ surrounding areas | Branding | DWBL 1242 | Slogan | Serbisyo Publiko! | Frequency | 1242 kHz | First air date | 1972 | Format | News‚ Public Affairs‚ Entertainment | Power | 50‚000 watts | ERP | 100‚000 watts | Class | C‚ D‚ E | Callsign meaning | DW BaLita (News) | Owner | FBS Radio Network Inc
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Mobinil brand conveyed a consistent meaning to consumers? Is this a benefit or a detriment as the mobile service provider business moves forward in Egypt with the entry of Etisalat and Vodafone? Branding strategy made is because brands are powerful assets that must be carefully developed and managed. It is a key element in the company’s relationships with customers. Brands represent customer’s perceptions and feelings about a product and its performance. Hence a brand should have positive brand equity
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Abstract This paper will discuss the design of an FM receiver. It will begin with a brief historical backdrop of FM broadcasting and its use in society. It will continue by providing the necessary mathematical background of the modulation process. Furthermore‚ it will enumerate some of the advantages of FM over other forms of modulation‚ namely AM. Finally‚ the paper will discuss the design of a basic FM receiver as well as introduce some circuits and circuit components which the reader may
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Effective Radio Advertising Starts with Singular Focus We’ve all heard the radio ads before. The audio reads like a lifeless brochure. How much sales material can be crammed into thirty or sixty seconds? Radio advertising is different than print advertising‚ yet many advertisers‚ ad agencies and radio stations treat it the same. Keep in mind that radio listeners are preoccupied with other tasks driving‚ working‚ etc. Why make your message more difficult to absorb than it needs to be. Want your
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Perspectives on the FM market development Glenn Hodge (ISS US)‚ Reinhard Poglitsch (ISS AT) & Peter Ankerstjerne (ISS Group) This paper discusses the evolution of the Facility Management industry from the 1980s to the present and offers some predictions about where the industry is heading in the future. The changing demands in the market require a new way of thinking about the delivery of FM. The industry is transforming from a predominantly single-service local outsourcing model to an integrated
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