primary target for XM? 2. What aspects need to be considered in pricing the radio receiver and subscription fee? What is the optimal price for monthly subscription? Assume a five-year lifetime for a customer. How would your answer change if the lifetime was longer or shorter? 4. What aspect needs to be considered in allowing advertising to run on XM’s service? How does the fact that the firm could also earn money on advertising affect the optimal subscription price? 5. What are the implications
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Radio One INC. This case involves an expansion of Radio One Inc. The company is evaluating several stations that are currently available due to a divesture that Clear Channel was required to complete. Radio One’s strategy is to be the number one urban- oriented music‚ entertainment‚ and information to African-American in as many major markets possible. With this opportunity Radio One can acquire an additional 12 stations in areas they have not been able to search before. The results of the expansion
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Project Management Project on ‘Launching an Asian Radio Station’ Faculty of Professional Studies Table of contents Page 1. Introduction 3 2. Critical Review using PM
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of radio has been gradual over the decades . Radio developed out of pre-existing technologies that is ;telephone and telegraph .It was believed to have originated in 1873 when James Clerk Maxwell wrote his electromagnetic theory which predicted the existence of radio waves; Maxwell’s theory which stated that an electromagnetic signal could be sent through space without using wires .Heinrich Hertz after many experiments generated the radio energy
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By: Jezz E-mail: pissoffchuck@aol.com Censorship in radio For the past several years Freedom of speech in America has had it’s meaning changed many times. Although the changes have gone unnoticed by most Americans‚ In the radio business they are felt day in and day out. radio personalities‚ programmers‚ and owners have to deal with this everyday but they too have no real idea what the Federal Communications Commission’s idea of free speech is. You see the rule seems to change depending on
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(December 2010) | Long wave radio broadcasting station‚ Motala‚ Sweden Broadcasting tower in Trondheim‚ Norway Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format‚ either in broadcast syndication or simulcast or both. Audio broadcasting also can be done via cable radio‚ local wire television networks‚ satellite radio‚ and internet radio via streaming media on the Internet
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Definition Advertising is a form of communication used to persuade an audience (viewers‚ readers or listeners) to take some action with respect to products‚ ideas‚ or services. Most commonly‚ the desired result is to drive consumer behavior with respect to a commercial offering‚ although political and ideological advertising is also common. Advertising messages are usually paid for bysponsors and viewed via various traditional media; including mass media such as newspaper‚ magazines‚ television
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Introduction • Scope of FM: Contrast the salient features of traditional and modern approaches to financial management • Three major Decisions: Financial Management is concerned with the solution of three major decisions a firm must make: the investment decision‚ the financing decision‚ and the dividend decision. Explain this statement highlighting the interrelationship amongst these decisions. How do they involve risk-return trade off? • Objectives: “The goal of wealth maximization is a better
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The Role of Consumer Involvement in Determining Cognitive Response to Broadcast Advertising Laura M. Buchholz Robert E. Smith This paper investigates the role of involvemeni in deurmmitxg consumer response to radio and TV commercials. Afur reviewing reletani Uterature. a summary model thai focuses on the amount and type of cognitive elaboration and subsequent ejects on consumer recognition of the brand and message points is presented. Hypotheses are developed that predict interaction ejfects
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Radio One Inc. is a company that was founded in 1980 by Catherine Hughes who had learned the radio business while teaching at Howard University. Catherine and her husband purchased WOL-AM in Washington‚ D.C. for just under one million dollars. Hughes changed the format from R&B music and public affairs to talk radio. To cut back on expenses the Hughes became radio personalities. Expansion for Radio One began in 1987 when the Hughes’ purchased WMMJ-FM in Washington for about $7.5 million and
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