1. INTRODUCTION This chapter presents the background of the study‚ problem and objective‚ its significance‚ and scope and limitation of the study. 2.1. BACKGROUND OF THE STUDY Today‚ computer has become a part of life. It is evident that most of the country’s institutions still do not use the high technology. Particularly in pharmacies‚ daily transactions‚ inventories and record of sales are still done on paper. People know that modern pharmacies are now operating at great pace striving
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COMPUTER AND INFORMATION TECHNOLOGY Database Management System What is a Database? A collection of data or information about real-world entities such as objects or events. A collection of related records held over a period of time in a computer-readable form. A shared‚ integrated‚ computer structure that stores a collection of Data‚ that is raw facts of interest to the user. DBMS 2 Applications of Databases the preferred method of storage for large multiuser
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Selected Thesis Topics for BScBA students Bachelor´s Thesis 2013-2014 Please use this list of the fields of International Business for thesis work and potential thesis topics when choosing and informing us the field of your thesis + the thesis topic in the form Indication of Interest Area for Thesis 2013-2014. Part 1. Thesis topics for companies and other organizations We have first listed the thesis projects that are available to do for companies and organizations. If you are interested in
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purpose of this chapter is to present the methods used in the creation of the system. It also includes the discussion of software tools used in developing project 3.1. Conceptual Framework Conceptual Framework is used in research to outline possible courses of action or to present a preferred approach to an idea or thought. INPUT PROCESS OUTPUT 3.2 Project Planning and Management In this part of the chapter‚ the proponents show the steps
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| |Types of Advertising techniques |2 | |Purpose of advertising |8 | |Areas of assessment of effectiveness |10 | |Pre –placement evaluation of advertising
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Shock Advertising (Government Sector) “Shock adverting in public service advertisements: a study of the effects on UK university students” Definition: Shock advertising is a type of advertising generally regarded as one that “deliberately‚ rather than inadvertently‚ startles and offends its audience by violating norms for social values and personal ideals. It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight a public policy issue‚ goods
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Advertisers and the Internet The chart shows that while Radio advertisers spend 14% of their budgets‚ US households spend 19% of their time listening to it. For visual advertising‚ companies spend 8% of their budgets on magazine advertisement. As a result‚ people in the US spend 6% of their time on them. This research shows a disparity between the quantity advertisers spend on the Internet and the actual time US households spend on it; companies spend 4% of their budget and Americans spend 34%
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Chapter I The Research Problem 1. Background of the study Awareness is defined as the state or ability to perceive‚ to feel‚ or to be conscious of events‚ objects‚ or sensory patterns. In this level of consciousness‚ sense data can be confirmed by an observer without necessarily implying understanding. More broadly‚ it is the state or quality of being aware of something. Nowadays there are a lot of issues that you can see in the news‚ written in the tabloids and from the internet
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Introduction Background of the Study Patnubay Academy‚ formerly known as Patnubay Kiddie Learning Center‚ opened to the public in June 1989. The founders Mr. Manliclic and Mrs. Rosalinda Alfonso Manliclic were motivated to start a school that offers low-cost but quality education that will produce men and women of intellect who will be faithful service to humanity and God. The school started with 49 pre-school pupils. Within the span of five years the enrollment increased by to 279. In the school
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Language of Advertising and Communication via Advertising Contents Introduction 3 Chapter 1. Concept of advertising as an act of communication 7 1.1. Definition of Advertising 7 1.2. Communication and Advertising 8 1.3. Functions of Advertising 12 1.4. Image Advertising 14 1.5. Advertising Text and Slogan 15 1.6. Conclusion 16 Chapter 2. Language of advertising 18 2
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