these products in the media in the year 2002. ORIGIN OF SURROGATE ADVERTISEMENTS As a reaction to the directive of Government‚ the liquor & tobacco majors sought other ways of endorsing their products. They have found an alternative path of advertising through which they can keep on reminding their liquor brands to their customers. They have introduced various other products with the same brand name. Launching new products with common brand name is known as brand extension‚ which can be carried
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of Business Research Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance Mehmet I. Yagci a‚ Abhijit Biswas b‚⁎‚ Sujay Dutta b a b Faculty of Economics and Administrative Sciences‚ University of Mersin‚ Mersin 33342‚ Turkey School of Business Administration‚ Wayne State University‚ 5201 Cass Avenue‚ Detroit‚ MI 48202‚ United States a r t i c l e i n f o a b s t r a c t In this research we distinguish between
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8.31.11 Basic Hydraulics-W @ 8:30 How to Read a Pressure gauge SI System-Metric-Pascals English System-psi kPa=Kilo Pascals 1 kPa=100 pascals 6.9 kPa=1 psi The range of a scale= 1->1000 psi(Range) A gauge could be off 50 lbs!!! The gauge could be wrong- but stated on each gauge 2 kinds of gauges 1. Pressure Gauge-a gauge that measures pressure 2. Flow System Study Guide 1 1. The power output device of a hydraulic system is known as the …ACTUATOR 2. The pressurized fluid used
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For many years when it started ‚ advertising was a divine gift to the mass media . It embodied the epitome of information superhighway during the time when it was starting as it allowed consumers to get information about products and services at the comfort of their homes ‚ while reading the news for instance ‚ or perhaps while watching the television or listening to the radio . Advertisers ‚ however ‚ were not content on how they can reach consumers and thus initiated ways in ensuring that every
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the company‚ tuned to the customer‚ and to competition. It is the driving force behind new products‚ behind the promotion and advertising and all of the other communications about the new products. However‚ in today’s world of exponential growth of Internet and advancements in Web 2.0‚ Media Marketing is a thing of past. If you want to be heard today‚ then you have to appeal to each and every person in your target segment. Here comes the role of Online Marketing. Online Marketing is a powerful and
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method: cash and accrual - Using professional bookkeeping method: hiring specialist‚ qualified accountant or bookkeeper. - Separate personal and business finances - Ensuring employee and other categories are recorded accurately - Perform basic account reconciliation. - Implement adequate internal controls - Save receipts for small purchases - Know the difference between profit and cash flow - Rely also on a paper environment - Honour your cheques and GST 3. How can you ensure
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assume the supplier would supply more to further increase profits. Price and quantity exchanged in the market is a bit more complex than the previous statement . We will start off the analysis by looking at the law of supply. The law of supply is a basic economic principle that states firms are willing to supply larger quantities at higher prices. In retrospect‚ they will supply lesser quantities at lower prices. Supply is illustrated by an upward-sloping line due to this concept. *Insert supply
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Economics Basics: Elasticity The degree to which a demand or supply curve reacts to a change in price is the curve’s elasticity. Elasticity varies among products because some products may be more essential to the consumer. Products that are necessities are more insensitive to price changes because consumers would continue buying these products despite price increases. Conversely‚ a price increase of a good or service that is considered less of a necessity will deter more consumers because the opportunity
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EDU3107: Guidance and Counseling for Children Lecture 14-3 hours 18/01/2012 LECTURE: 3:30 to 5:30 (2) Title 8: Basic Career and Student Self Understanding • The concept of lifestyle building • Exploration of career interests and the career value Lifestyle Building Lifestyle According to Adler‚ individual lifestyle are shaped by the children at the age of 5 . the strategy of each individual is set and use it to deal with inferiority feelings. Nature artistic or intellectual
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A newspaper is a written publication containing news‚ information and advertising‚ usually printed on low-cost paper called newsprint. General-interest newspapers often feature articles on political events‚ crime‚ business‚ art/entertainment‚ society and sports. Most traditional papers also feature an editorial page containing columns which express the personal opinions of writers. Supplementary sections may contain advertising‚ comics‚ coupons‚ and other printed media. Newspapers are most often published
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