that applies to advertising and promotion (P1.1) 2-3 Explain the organisation of the advertising and promotions industry (P1.2) 3 Examine current trends in advertising and promotion (P1.4). 3-4 Explain the role of advertising in an integrated promotional strategy for a business or product decisions(P2.1) 4 Explain branding and how it is used to strengthen a business or product (P2.2) 5 Review the creative aspects of advertising strategy (P2.3). 5 Examine ways of working with advertising agencies (P2
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INDIAN INSTITUTE OF MANAGEMENT AHMEDABAD INDIA Research and Publications Sales Promotion Practices in Apparel Retail Sector and Challenges Ahead Preeta H. Vyas W.P. No.2007-11-02 November 2007 The main objective of the working paper series of the IIMA is to help faculty members‚ research staff and doctoral students to speedily share their research findings with professional colleagues and test their research findings at the pre-publication stage. IIMA is committed to maintain academic
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Haverwood Furniture‚ Inc. Q1 How would you characterize the HH wood Furniture Industry? • Haverwood L Room & Bedroom • Haverwood has own sales force 10 sales/ 2 Reg • Upholstered 50%/ Wood 40% • Total Ind Sales 3 Mil • Top 10 Wood Manu = 1/3 of total sales • Asia imports driving down prices (BPuerto) • US Manu downsized – 100 Manu • $15 million sales = 6% mkt share • Hwood uses 1000 specialty style (Selective distribution) • Gallery concept prevalent • Do not have full line in all retailers
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copyrighted according to the terms of the Creative Commons non-commercial license (http://creativecommons.org/licenses/by-nc/2.5/). It may be reproduced‚ in its part or its entirety‚ for classroom use. No part of this guide may be reproduced for sale by any party. You are free: • • to copy‚ distribute‚ display‚ and perform the work. to make derivative works. Under the following conditions: • • • • Attribution. You must attribute the work to Learning Seed. Noncommercial. You may
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PROJECT REPORT AT PARLE PRODUCT PVT. LTD‚ BANGALORE A Project Report submitted in partial fulfillment of the requirements For the award of the degree of MASTER OF BUSINESS ADMINSTRATION (Industry Integrated) TO [pic] MADURAI KAMRAJ UNIVERSITY‚ MADURAI BY RAJNESH KUMAR Reg No. A8751221 Under the guidance of Prof. DR. Y. POORNIMA [pic] RAMAIAH INSTITUTE OF MANAGEMENT STUDIES NEW BEL ROAD‚ BANGALORE JUNE 2008 Certificate This is to certify that the project
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GENERIC STRATEGIES BEING USED BY PARLE AGRO Parle Agro has started its product line to cater to demands of every customer. It has various packaging schemes and sizes. The various strategies which have helped it to achieve its image after isolation from Parle Products are: Costleadership The companies that attempt to become the lowest-cost producers in an industry can be referred to as those following a cost leadership strategy. Parle Agro has good profits recorded for some of its products like
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Case Analysis: PARLE-G Problems The input prices of two major raw materials‚ sugar and wheat flour‚ which comprised 55% of manufacturing costs‚ had risen during the past 18 months. So‚ the margins of Parle-G had decreased from 15% of revenue to less than 10% of revenue. There was an option of potential price increase for Parle-G but it was difficult as Parle-G was associated with value for money (VFM) and increasing prices by just INR 0.5 (INR 4.5 from INR 4) had decreased the sales by more than
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Marketing Management I Parle Cheese Biscuits Submitted by: Group 3 Section B Table of Contents Objectives and Goals Company Profile Situation Analysis Macro-environment Analysis (PESTEL) SWOT Analysis of Parle Competitive Environment Analysis Consumer Behavior Analysis Marketing Strategy (STP) Branding Strategy & Decisions Marketing Mix: Packaging Marketing Mix: Pricing Decisions Marketing Mix: Promotion Decisions Marketing Mix: Place Decisions References
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A STUDY ON CONSUMER BUYING BEHAVIOUR AT “THE MOBILE STORE” RUSSEL CHOWK‚ JABALPUR (M.P) [pic] A Project Report submitted in fulfillment of the requirement for the award of the degree of MASTERS IN MARKETING MANAGEMENT Submitted By: Abhishek Hamilton M.M.M (Sem-3) Under the guidance of Prof. Milan Marathe Submitted To: University OF Pune CERTIFICATE This is to certify
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Three Steps to Effective Sales Promotions Get customers out of a holding pattern with a top-notch campaign. BY Barbara Findlay Schenck | FROM Business on Main| January 31‚ 2010| 0 Comments | Getting customers to plunk down cash or credit cards remains a painfully slow process in this struggling economy. And that’s precisely why it’s important--and always will be--to lure potential buyers with promotions. In fact‚ coming up with attractive promotions has become a bigger deal than ever. When done
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