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    SALES Chapter 1 Nature and From of The Contract ------------------------------------------------- Art. 1458: By the contract of sale one of the contracting parties obliges himself to transfer the ownership of and to deliver a determinate thing‚ and the other to pay therefore a price certain in money or its equivalent. ------------------------------------------------- ------------------------------------------------- A contract of sale may be absolute or conditional. COMMENT: 1)

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    Summer project report On Brand Awareness of Parle Agro products Undertaken at Parle Agro Pvt. Ltd. Prepared by Rohit Ajmera PGDM-054 (ITM Business School‚ Navi Mumbai) Under the guidance of Company guide College guide‚ Mr. Manish Joshi Prof Sudipto Chatterjee Brand Manager‚ Marketing Department Parle Agro Pvt. Ltd ITM Business School ACKNOWLEDGMENT Firstly‚ I would like to thank the ‘Almighty’ for blessing

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    Advertising

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    ADVERTISING: There’s A Difference Between Advertising and Publicity! Using Advertising and Publicity are very effective methods to promote and create positive awareness for you and your business.   But... there is a clear difference between Advertising and Publicity.   Advertising is something you get by paying for it.   Publicity however‚  is something you hope you’ll get.   Why?   Because publicity can be generally gained at no cost to you.  And... it generally has many times the credibility

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    DIE VERKAUFSFÖRDERUNG 3 2.1. Begriff und Einordnung in den Marketing-Mix 3 2.2. Ebenen und Instrumente der Verkaufsförderung 4 2.2.1. Verbrauchergerichtete Verkaufsförderung (Consumer Promotion) 4 2.2.2. Handelsgerichtete Verkaufsförderung (Trade Promotion) 5 2.2.3. Förderung des Außendienstes (Staff Promotion) 5 2.3. Zweck und Bedeutung der Verkaufsförderung 6 3. DER WERBEARTIKEL ALS INSTRUMENT DER VERKAUFSFÖRDERUNG 7 3.1. Begriffsbestimmung 7 3.2. Arten des Einsatzes von Werbeartikeln in

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    Promotion in Telecomms

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    Entrepreneurial Marketing Guest Lecture Kosice 2011 Prof. Dr. Christine Volkmann Dipl.-Oec. Holger Berg Bergische Universität Wuppertal Fachbereich B - Schumpeter School of Business and Economics Bergische Universität Wuppertal Gaußstraße 20 42119 Wuppertal Overview • The Meaning of Entrepreneurial Marketing for StartUps • Concepts of Entrepreneurial Marketing Strategies • Case Studie: Nantucket Nectars Entrepreneurial Marketing : THE MEANING OF ENTREPRENEURIAL MARKETING

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    References: A.T. Kearney’s Retrieved On November 11‚ 2012 http://www.atkearney.com  http://www.albanyhardware.com Spiro‚ R. L.‚ Rich‚ G. A.‚ & Stanton‚ W. J. (2012). Management of a sales force. (12th ed.). McGraw-Hill

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    personality etc. This is how to communicate with marketing stimuli that based on the social factors based on their society to have a decision making and have a response when it comes to marketing mix which is the 4p’s product‚ price‚ place and promotion. Every organization have an own target market and it divided into different segmentation. For example‚ your organization selling meat products and your place is in the area which country is not eating meats they prefer vegetables over meat which

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    The Promotion Mix

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    Describe the promotion mix as you found it. Its Coke does it need to be explained as a selective marketing mix. Well it has one all the same. The best I could find from coke is its dedication in becoming the proud owner of 60% of the market. They are in my eyes well on the way having 500 brands with 3500 products sure persuades me. They claim to have responsible marketing technique and want to fight obesity. “The Coca-Cola Company and PepsiCo Inc.‚ showed 95.5 percent compliance in television advertising

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    Sales

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    years I have had here. Only with such knowledge compiled can I complete this report. Finally‚ I would like to thank Mr. Vu Tuong Phan‚ the branch manager of Damco’s office in Hanoi‚ Mr. Nguyen Tuy Anh‚ the Sales manager together with the staff here for enabling me to be an intern of Sales Department and observe their daily operations and for facilitating me while I was writing this report. Phạm Hương Liên Air freight forwarding service at Damco ii TABLE OF FIGURES Figure 1.1: Organizational

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    CHAPTER ONE INTRODUCTION 1.0 Background to the Study Every firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales‚ a substantial number of consumers must choose one’s product over and above that of its competitors on a substantial number of occasions. One of the surest way of ensuring this happens is to cultivate brand loyalty to one’s product or service. Brand loyal consumers are more likely to choose their preferred products and/or

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