INDEX |EXECUTIVE SUMMARY |03 | |INTRODUCTION |04-05 | |OBJECTIVES |06 | |LITERATURE REVIEW
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Marketing Advertising Services in India – A study of JWT Table of Contents PART 1: STUDY OF ASSIGNED SERVICE BUSINESS Introduction With the growing economy‚ there has been a constant increase in the consumerist desires of the Indians . The advertising industry in India acts as a catalyst of these desires as the advertising in India was primarily confined to media like newspapers‚ television etc. The industry has evolved from small businesses to a whopping 300 billion worth industry
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A PROJECT REPORT ON AXIS BANK PRODUCTS‚ SERVICES AND FUNCTIONING SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (B&I) GURU GOVIND SINGH INDRAPRASTHA UNIVERSITY‚DELHI SUBMITTED TO: SUBMITTED BY: Batch No:- 2008-2011 MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES AFFILIATED TO GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY
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Modernism. Modernism is a movement that permeated many disciplines‚ including painting‚ sculpture‚ dance‚ music‚ literature and philosophy‚ and was influenced by politics‚ scientific and technological innovation‚ and the Industrial Revolution. In particular the development of modern industrial societies and the rapid growth of cities‚ followed then by the horror of World War I‚ were among the factors that shaped Modernism. Modernism term encompasses a variety of specific artistic and philosophical
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CHAPTER 1: SELF-ASSESSMENT TEST The value of information is directly linked to how it helps decision makers achieve the organization’s goals. 1. A(n) _________________ is a set of interrelated components that collect‚ manipulate‚ and disseminate data and information and provide a feedback mechanism to meet an objective. 2. What consists of raw facts‚ such as an employee number? a. bytes b. data c. information d. knowledge Knowing the potential impact of information systems and having
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USE OF MASSCOTS IN ADVERTISING Table of Contents 1) Title 2) Table of contents 3) Key words 4) Objective and purpose of the study 5) Introduction 6) Literature Review 7) Hypothesis 8) Methodology 9) Analysis of data with regards to hypothesis so assumed earlier 10) Findings 11) Inferences 12) Conclusion and result 13) Bibliography 14) Appendix Keywords Mascots - A person‚ animal‚ or object believed to bring good luck‚ especially one kept as the symbol of an organization such as a
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A Roadblock in Advertising Prepared - Vikaash S Thakur‚ Lecturer‚ MBA- GGITS‚ Jabalpur Abstract: Everyone pray for a smooth‚ hurdle free ride in his/ her life‚ but ask a marketer he would love to have roadblocks in the lifecycle of his Product/ Brand. Nowadays roadblock advertising is an emerging strategy for marketers to launch/ re-launch their brand. Though it was first used by a small fire extinguisher making company in 1994 but the real use of roadblock advertising is increasing from 2008-09
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Criteria for Ethical & Unethical Advertising When a company markets a product‚ advertisers will use various strategies and techniques to lure consumers into purchasing their products. Sine the company’s ultimate goal is to get you to purchase their product‚ they will often misinform or mislead a consumer into thinking that their product can deliver or perform in someway it does not. The motive behind unethical advertising is the burden companies are constantly tasked with of breaking through
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experience‚ dedication‚ perfection & patience. For me it’s all about to understand the conceptual how the merger of the bank takes place with their entire motive to provide services to the customers with the main motive to get positive result out of it. The report is specially promoted by a public review‚ initiated in 2000 by the government. The purpose was to acquire the TIMES Bank to increase the size & the network. Increase the total number of retail customer & their deposits. Main part
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ASB BANK 1. Identify the functions of direct marketing and say how it links producers with customers. Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits organizations to communicate straight to the customer‚ with advertising techniques that can include Cell Phone Text messaging‚ email‚ interactive consumer websites‚ online display ads‚ fliers‚ catalog distribution‚ promotional letters‚ targetted television commercials‚ response-generating newspaper/magazine
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