Role of Information Technology (IT) in the Banking Sector Banking environment has become highly competitive today. To be able to survive and grow in the changing market environment banks are going for the latest technologies‚ which is being perceived as an ‘enabling resource’ that can help in developing learner and more flexible structure that can respond quickly to the dynamics of a fast changing market scenario. It is also viewed as an instrument of cost reduction and effective communication with
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where the advertiser “puffs up” the product to seem more than it is. This can seem misleading or deceiving to consumers because puffery is not illegal and is a common and effective method used in advertising. I think there is nothing wrong about puffery because it is a necessary technique to enhance advertising‚ in which I encourage further use of it. Some claims that make up puffery may be false‚ but they are not lies because they cannot be disproved or proved. Fore example‚ a company may claim that
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Visakhapatnam - 530045 Summer Internship Project Report COMPARATIVE ANALYSIS OF SERVICE CHARGES OF DENA BANK WITH OTHER BANKS At DENA BANK (OVERSEAS BRANCH) MUMBAI. Submitted By AVINASH CHANDRA MISHRA MBA (IB) 2012-14 (Regd. No.1226112107) In Partial Fulfillment of Requirement for the Award of the Degree of Master of Business Administration (International Business) Under the Guidance
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PSYCHOLOGY AND ADVERTISING Psychology- Psychology is the scientific study of behavior and mental processes Advertising- Advertising is a commercial solicitation that is in a form of a communication or a poster designed to sell a commodity. The three basic mantras of advertising are: Inform Persuade Influence There are two routes to advertising: CENTRAL ROUTE- This advertising requires direct facts and logics and appeals to the needs‚ involvement and motivation of the consumer. PERIPHERIAL
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Disadvantages: • Conflicts of interests between bank and investor: For banks savings deposits are a financing possibility at a favorable rate of interest; private investors‚ however‚ would usually prefer investments in securities to realize higher interest earnings. • Risk of concentration processes; but in spite of a decreasing number of banks‚ especially of private banks‚ neither a suppression strategy of big universal banks against smaller competitors nor a cartelization is to constate in
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Advertising is harmful to society Advertising is everywhere in our modern world. Wherever you care to look‚ you can find advertisements for an unimaginable variety of products. Ads play on the Internet and television‚ they show up in newspapers and magazines‚ and they decorate our cities as billboards and signs. Advertising has become so prevalent‚ in fact‚ that many people now feel it needs to be regulated. These people worry about the false messages and materialistic tone of many advertisement
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Thus‚ Basel III was designed to address the weaknesses of the past crisis and to make the banking sector much stronger and efficient enough to face any crisis. The major thrust area of Basel III is improvement of quantity and quality of capital of banks‚ with stronger supervision‚ risk management and disclosure standards. These measures aim to 1. Improve the banking sector’s ability to absorb shocks arising from financial and economic stress. 2. Improve risk management and governance. 3. Strengthen
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Advertising Essay In today’s society‚ everyone is being constantly bombarded by commercials. The average person sees 3‚000 to 20‚000 ads in one normal day. All advertisements may seem clever but will never let the product shown live up to its full expectations. Such advertisements such as weight loss food which lets someone ‘eat as much food as they want and lose weight’‚ is just not that effective. H.G Wells quoted: “Advertising is legalized lying” In modern society‚ advertisers find new and
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Bank Loan Bank loan is borrowing money from the bank. A bank loan is the most common form of loan capital for a business and usually provides loan for medium and long term. It is one of the safest source of finance because it has fixed interest rate. Advantages One of the benefit of borrowing money from bank is better rates. Normally‚ bank will offer loans with interest less than 10%‚ making them a better choice for large loans and purchases‚ as well as expanding their business with lower cost compared
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used to bring changes that are desirable. There are different types of testimonials tat can be used in advertising so that a product can be made known to public. In coming up with testimonials that are important and lead to high sales there is need for a marketer to first know the perceptions of the audience and from this point of view then one will know exactly what is top be done so that advertising can be effective.( Krakauar‚1995‚pp25) There are four types of testimonials and include: customers
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