INVESTMENT CORPORATION OF INDIA”(ICICI) with “STATE BANK OF INDIA”(SBI). BY Mr. R. CHRISTURATNAM Research Scholar for part time Reg No: Y12COMR006 UNDER THE GUIDANCE OF Prof. S.VIJAYA RAJU Department of Commerce and Business Management ACHARAY NAGARJUNA UNIVERSITY NAGARJUNA NAGAR GUNTUR - 522002 INDEX I. INTRODUCTION II. REVIEW OF RELATED LITERATURE III. OBJECTIVES AND METHODOLOGY IV. PROFILE OF THE BANKING SECTOR AND SELECTED BANKS V. COMPARATIVE STUDY OF TRAINING
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100 ICICI Bank: Reaching Global Markets through Technology Amar KJR Nayak1 The story of ICICI Bank indeed is quite exciting as we look into how the company has internationalized its business vis-a-vis the other banks from India. With the least number of international bank branches as compared to many of the other Indian banks‚ it stands tall in terms of its share of international business‚ especially in the foreign remittance business. In a short period of time‚ it has grown to be the largest
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06/01/2012 16:34 10 Worst Photoshop Disasters H ave you ever wondered whether the oh-soimpeccable images that you see in posters and magazines are real? Many of these perfect shots have been retouched‚ or “airbrushed” using Photoshop before being unveiled for the whole world to see. However‚ sometimes these manual manipulations go a little too far. This post will be taking you through some of the worst Photoshop disasters in recent times. http://techie-buzz.com/humor/10-worst-photoshop-disasters
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disbursements and housing loan disbursements by private sector banks. Every one of us has a dream to own a house I life time. Although home loans are given by almost all the Banks of India‚ purchasing the home of our dreams is not an easy task. As the salaried population living in India is in larger percentage‚ like any other country‚ when one decide to own a house‚ one cannot afford to pay the entire amount in lump sum. So‚ the banks in India are offering housing finance with easy installment schemes
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(Nicole 2011). Case Study 64% of volume was generated by consumptions in bars clubs and petrol stations. Retail outlets made up the remaining 36% of volume. Red Bull has always relied on a word-of-mouth or "buzz" marketing instead of traditional advertising. They focus on getting the word out through various stealth marketing techniques playing on associations with energy‚ danger and youth culture‚ careful cultivating its mystique. (Kotler & Keller 2006) explain that “marketers should understand
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ADVERTISING STRATEGIES FIRSTLY‚ WILL DISCUSS WHAT ADVERTISING STRATEGY MEANS AND WHAT ARE THE STEPS INVOLVED IN IT Meaning of advertising strategy: An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of convincing them to buy those products and services In today’s world advertising strategies being implemented by a company focuses on three major goals: 1) promote awareness of a business and its product or services;
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BMW Advertising & Marketing Strategy The Ultimate Driving Machine Draft Agenda Introduction Marketing Overview Advertising Overview Target Audience Marketing Channels Advertising Campaigns Competition Analysis Introduction BMW is Bayerische Motoren Werke Industry :Automotive industry Founded :1916 Founder: Franz Josef Popp Headquarters: Munich‚ Germany Products : Cars‚ Aircraft engines‚ motorcycles Employees : 96‚230 Subsidiaries :Rolls-Royce Motor Cars
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1. Question : The tremendous growth in advertising and promotion throughout the world is due to: Student Answer: a redefining of the term marketing the growth of the U.S. and global economies the lack of print and broadcast media in many nations the tremendous growth in the number of advertising agencies worldwide 2. Question : One of the major tools of direct marketing is ______ advertising‚ whereby a product is promoted through an ad that encourages
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Advertising Strategies When an advertiser places one of their advertisements into a newspaper‚ they want their advertisement to appeal to the readers of that particular magazine. They could have the exact same message‚ but considering their audience‚ they could make it more effective if they use a different strategy to market their product. This is very common for advertising strategies to change when the content of the magazine changes. You can relate the way that the magazine producers choose
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IDBI Bank’s changing strategies It has dawned at last‚ albeit bit too late! The Rs. 478.92 crore income IDBI Bank Ltd.‚ a new- generation private bank‚ has finally included branch expansion as the core for its future growth. Says Mr. Gunit Chadha‚ the bank’s new managing director and chief executive officer‚ "Branch expansion to improve our reach is the corner stone of our new business strategy." Mr. Chadha took over the reins at IDBI Bank a couple of months ago‚ after spending 16 years with Citibank
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