"Advertising using the educational and straight sell techniques" Essays and Research Papers

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    Testimonials in Advertising

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    Introduction Testimonials are written or spoken statements from a public figure and sometimes from a private person‚ who exalt the virtue of a product. This means that a product that has been advertised using this method are highly accepted by many bearing in mind that they have a feeling of how good the product is and how it is effective to make use of it. The testimonials used to sales pitches area attributed to ordinary citizens and endorsement usually applies to pitches by celebrities. In

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    advertising

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    equivalents‚ and the organization of the planes of a represented object independently of representational requirements. The Cubist principle is to reject the inherited concept that art should copy nature‚ or that they should adopt the traditional techniques of perspective‚ modeling‚ and foreshortening. Cubism favorite motifs were still lifes with musical instruments‚ bottles‚ pitchers‚ glasses‚ newspapers‚ playing cards (1997.149.12)‚ and the human face and figure. Juan

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    Advertising of Benetton

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    think of advertising‚ why is that? Firstly‚ it is considered as one of the important elements of marketing. Advertising is one of the few elements that tend to roll most of the different aspects of marketing into one. It is a division of the "general promotion process‚ along with personal selling‚ sales promotions‚ and public relations" (Dominick‚ 398). In order for a company to succeed‚ it is almost necessary for them to advertise their product. Now the question of how advertising came to be

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    Techniques

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    ALLITERATION is the repetition of consonant sounds in a series of words. If the consonants are the same but the sounds are different they do not alliterate. eg. "...the grease that kisses the onions with a hiss." from WILLIAM STREET by Kenneth Slessor ALLUSION is the reference to well-known figures and/or other texts eg. "And thrice I heard the Cock crow thinking I knew it’s meaning well." from COCK CROW by Rosemary Dobson The reference here is to the denial of Jesus after his arrest by

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    Educational Journey

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    ACKNOWLEDGEMENT I would like to acknowledge the following people who have gone out of their way and taken out their precious time to support and assist in the completion of this project without showing hesitation: * The 30 youths who filled questionnaires – for responding to the questionnaires which were distributed to them for without their response this project could not have been successfully completed. * The 2 youths who were interviewed – for agreeing to meet me and giving an effective

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    SHOULD MARIJUANA BE ALLOWED TO SELL LEGALLY? NAME: CAI WEIXIAO BSU ID: 900948775 The natural medicine named marijuana has a lot of functions: relieving pain‚ alleviating glaucoma‚ decreasing nausea and stimulating appetite. But last year‚ police officers arrested about 650 thousand citizens in U.S. who just hold their small quantity of marijuana‚ not sale. In most location in the world‚ using and holding marijuana is still illegal. Public tend to believe

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    Educational Technology

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    ost educators and observers agree that the future school will go electronic with a capital E! What shape the school of the future will take is amorphous‚ but most educators and observers agree that the future school will go electronic with a capital E. Use Your Crystal Ball Education World published this article eleven years ago this month. How accurate are the predictions? What you think today’s future will bring? E-mail texpert@ educationworld.com with your predictions for education in

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    Advertising and Product

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    Project Report on Advertising Effectiveness Project Report Advertising/Advertisement Effectiveness‚ What is Advertising‚ promotion of ideas‚ Basic Features of Advertising‚ goods advertised‚ Functions of Advertising‚ new product features‚ Promotion of sales‚ new product awareness‚ Consumer advertising‚ Comparative advertising Role of Advertising Effectiveness on Consumers‚ Most popular slogan‚ Sales of Coca Cola Cold drinks‚ Brands of Pepsi‚ Sales of Pepsi Cold drinks‚ effective media of advertisement

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    PSYCHOLOGY AND ADVERTISING Psychology- Psychology is the scientific study of behavior and mental processes Advertising- Advertising is a commercial solicitation that is in a form of a communication or a poster designed to sell a commodity. The three basic mantras of advertising are: Inform Persuade Influence There are two routes to advertising: CENTRAL ROUTE- This advertising requires direct facts and logics and appeals to the needs‚ involvement and motivation of the consumer. PERIPHERIAL

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    Impact of Advertising

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    Advertising Objectives Advertising objectives are the communication tasks to be accomplished with specific customers that a company is trying to reach during a particular time frame. A company that advertises usually strives to achieve one of four advertising objectives: trial‚ continuity‚ brand switching‚ and switchback. Which of the four advertising objectives is selected usually depends on where the product is in its life cycle. Trial The purpose of the trial objective is to encourage customers

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