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A1-R4: IT TOOLS AND BUSINESS SYSTEMS NOTE: 1. There are TWO PARTS in this Module/Paper. PART ONE contains FOUR questions and PART TWO contains FIVE questions. 2. PART ONE is to be answered in the TEAR-OFF ANSWER SHEET only‚ attached to the question paper‚ as per the instructions contained therein. PART ONE is NOT to be answered in the answer book. 3. Maximum time allotted for PART ONE is ONE HOUR. Answer book for PART TWO will be supplied at the table when the answer sheet for PART ONE is returned
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control myself to not be attracted by the art of advertising. Advertises always know how to get a lot of attention for their product. There are many effective strategies that advertisers can use to manipulate their consumers. One of the most effective advertising strategies to persuade consumers is emotional words. In this strategy‚ advertisers use words that leave us with positive feelings are used to describe a product‚ person‚ or idea. By using these words‚ advertisers can bring across positive
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environment of trust and high level of engagement provides an incredibly desirable location for savvy advertisers. Each year‚ 16‚680‚639 Fairfax magazines are sold in supermarkets around NZ.* We reach over 1.9 million people aged 10+.** Are you advertising with us? Don’t let your brand be the one your target audience isn’t talking about. *Source: Synovate Aztec TKA Scan Data **Source: Nielsen CMI Jan-Dec 2012 10 Reasons To Advertise In Magazines 1. Magazines and magazine ads capture focused
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Advertising is a collective term for public announcement designed to promote the sale of specific products or services. Advertising is a form of mass selling employed when the use of direct‚ person-to-person selling is impractical‚ impossible‚ or simply inefficient. It is to be distinguished from other activities intended to persuade the public‚ such as propaganda‚ publicity‚ and public relations. Advertising techniques range in complexity form the publishing of simple notices in the classified-advertising
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Advertising –A tool of sales promotion for Micro Small Medium Enterprise’s 1. N.Prabakaran (Resource Scholar‚ Dept.of Business Administration‚ Annamalai University) 2. Dr.S.K.Nagarajan (Assistant Professor‚ Dept of Business Administration‚ Annamalai University) E-mail:prabamba87@gmail.com‚naga_skn@yahoo.com Abstract – In these modern days‚ the marketing manager’s are able to find new techniques and tools of
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ADVERTISING is mass media content intended to persuade audiences of readers‚ viewers or listeners to take action on products‚ services and ideas. The idea is to drive consumer behavior in a particular way in regard to a product‚ service or concept. Advertising is the paid‚ impersonal‚ one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods‚ services or ideas. Television advertising / Music in advertising
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initially afraid of and use it for his own benefit. When at times situation do look unfavorable and frightening‚ people are attracted rather than being appalled. Kathy Feinstein touches on this point when she says that juveniles viewed “Scared Straight” as a dare and wanted to prove their courage. We can see this aspect in skydivers‚ wildlife explorers (e.g. the crocodile hunter) and
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INTRODUCTION In the business context‚ advertising is a marketing tool that is aimed at convincing consumers to purchase goods and services offered by the advertiser. In this vein‚ advertisement has been recognized as a marketing tool with a broader exposure and a long lasting effect in the viewers mind (Abideen & Saleem‚ 55). Abideen and Saleem (55) further point out that the concept of advertising is based on promotion as one of the 4P’s in the marketing mix. It promotes product awareness
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ADVERTISING INTRODUCTION . Advertising is a paid form of communication‚ although some forms of advertising‚ such as public service announcements‚ use donated space and time. Second‚ not only is the message paid for‚ but the sponsor is identified. Third‚ most advertising tries to persuade or influence the consumer to do something‚ although in some cases the point of the message is simply to make consumers aware of the product or company Fourth and fifth‚ the message is conveyed through many different
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