Contents FMCG Introduction India is one of the largest economies in the world in terms of purchasing power and increasing consumer spending‚ next to China. The Indian FMCG industry‚ with an estimated market size of ~Rs.2 trillion‚ accounts for the fourth largest sector in India. In the last decade‚ the FMCG sector has grown at an average of 11% a year; in the last five years‚ annual growth accelerated at compounded rate of ~17.3%. The sector is characterized
Premium Fast moving consumer goods Unilever India
political system. The stimulation for the demand of products and services helps the economy grow stronger and stronger. New inventions become known much faster and can establish their spot in the sales figures of the economy. If there are more people buying these products the overall costs will drop and the product will become cheaper for the customer which raises his willingness to buy even more. On the other hand advertisements are very expensive and some economists believe that these costs are put
Premium Marketing Amway Palm oil
population will fall into this class. Middle class is also referred to as white collar working group and is comprised of an educated business group. The lower class is also dubbed as the working class or blue collar workers. Consumer Spending and Economic Behavior The consumer spending is recognized to be the expenditure at the personal level. It depends on the wish of the customers and used to spend on respective areas. The aim is just to go from forming effective knowledge and understanding with
Free Social class Working class Middle class
----------------------------------- Jul 23‚ 2006 Industry Report of the FMCG sector profiling P&G‚UL‚KMN‚ ----------------------------------- Financial Statement Analysis In the healthy and growth inducing economic scenario of the 2000’s‚ P&G has seen double digit revenues growth to around $56b in 2005. Keeping its costs low has seen it achieve healthy profit margins of around 11% - 12%. Refer Table 1. Table 1 Margins P&G (in %) 2003 2004 2005 Gross Margin 49 51
Premium Dividend Stock market
Running Head: BRANDING & CONSUMER BUYING BEHAVIOUR Influence of Branding on Consumer Buying Behaviour [Name of the writer] [Name of the institution} Table of Contents Chapter I: Introduction 4 Introduction 4 Research Objectives 6 Purpose Of The Study 7 Consumer Support for Imporved Working Conditions 8 Hypothesis 10 CHAPTER II: LITERATURE REVIEW 11 Anti-dandruff Labeling Campaigns and Consumer Behavior 11 A Case Study 21 Introduction 22 Method 24 Results 25 Discussion 31 CHAPTER
Premium Brand Hair care Demographics
supply chains to meet different customer segments will be key to future revenue and market share growth‚ for example‚ having different supply chains for short product life cycle cell phones versus mature and longer product life cycle televisions at a consumer electronics firm. In tomorrow’s world‚ the ability to respond to change will be the price of admission to compete. “Competitive advantage will require agility‚ while supply chain excellence will be defined by the ability to: • Anticipate changes worldwide
Premium Supply chain management
Product Appearance and Consumer Product Evaluation: A Literature Review This section describes the roles of product appearance in the process of consumer evaluation and choice. For this aim‚ literature in the fields of product development‚ product design‚ consumer behavior‚ marketing‚ and human factors has been searched. The literature shows that the visual appearance of a product can influence consumer product evaluations and choice in several ways. Several authors considered the role of product
Premium Aesthetics Brand Beauty
observe consumer behaviors‚ I went to my local grocery store Wegmans. Wegmans is a popular chain grocery store in my area and where I do all my grocery shopping. In fact‚ they are the number one choice of most consumers in the Western New York area‚ not only because of their prices and variety but also due their local presence and contributions to the community. In my observations‚ I chose two aisles: the first one is the Cereal Aisle and Bread Aisle in order to see how consumer behavior varies
Premium Generation Y Consumer protection Marketing
of the leading motor industries in India: The Indian automotive industry is growing exponentially and is undoubtedly one of the biggest industries of the Indian subcontinent. In the wake of the current scenario‚ it is an optimal time to assess the industry using the best management
Premium Honda Toyota
The perils of best practice: Should you emulate Apple? Outliers are exactly that. Duplicating their performance is harder than we might wish. SEPTEMBER 2012 • Marla M. Capozzi‚ Ari Kellen‚ and Sven Smit Source: Strategy Practice http://www.mckinseyquarterly.com/The_perils_of_best_practice_Should_you_emulate_Apple_3013 It’s no mystery why companies emulate their most successful peers. Tried-and-true approaches often seem preferable to starting from scratch‚ whether for developing new products
Premium Innovation Economic growth Supply chain