Q1. Suggest the most effective route to market/ Channels for sales of: a) Pre-School As World School is leading player in pre-primary and ERP/learning management solutions for Schools and Colleges in Maharashtra. They have 200 pre-schools in tier-2 and tier-3 cities of Maharashtra. They were established in 2007 and have grown since then through the franchising channel for preschool business and direct sales channel for the ERP/learning management business. The decision to enter the smaller
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QRT Task 1 Introduction G & G Business Consultancy provides solutions to clients seeking business advice or guidance. In this particular proposal‚ it will look into the necessary steps to have a successful online gift store. * * Three problems in present set-up: a) Accumulating unsold items b) Limited capital c) Only on occasional events to sell items * Strengths of the online store‚ making it viable: a) Cheaper‚ flexible mark-ups b) Most items are not
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Xuande Feng 200284284 EXECUTIVE SUMMARY 3 INTRODUCTION 4 EXTERNAL ANALYSIS 5 General Environment Analysis 5 Task Environment Analysis 6 INTERNAL ANALYSIS 6 Value Chain Analysis 6 Core Competencies 6 SWOT Analysis 7 ASSESSMENT 7 Mission‚ Vision‚ Objective 7 Competitive Strategies 7 Corporate Strategies 8 STRATEGIC ALTERNATIVES 9 RECOMMENDATIONS 11 ACTION PLAN 11 CONCLUSION 11 Exhibit 1 :SWOT Analysis 12 Google EXECUTIVE SUMMARY Google is well-known website
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ADVT7508 FUNDAMENTALS OF ADVERTISING Advertising Campaign Plan ——A Bite of China Food Festival Group Members: Weijing CHEN_42822583 Zhujun DAI_42776284 Tianyu WEI_43024508 Vaishnavi GOLLU_43446799 Xiao HUANG_43618895 Yingya LIAO_42428761 Due Date 27/10/2014 Weijing CHEN_42822583; Zhujun DAI_42776284; Vaishnavi GOLLU_43446799; Tianyu WEI_43024508; Xiao HUANG43618895; Yingya LIAO42428761 Executive Summary A number of festivals take place in Brisbane every year and most of them succeed in making
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The advertising budget of a business is typically a subset of the larger sales budget and‚ within that‚ the marketing budget. Advertising is a part of the sales and marketing effort. Money spent on advertising can also be seen as an investment in building up the business. In order to keep the advertising budget in line with promotional and marketing goals‚ a business owner should start by answering several important questions: 1. Who is the target consumer? Who is interested in purchasing the
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Negotiation Thesis: Analysis of Tech Battle: Apple vs. Google Table of Content 1. Apple vs. Google abstract 1.1 Conditions in the mobile industry 1.2 Apple’s industry statues and iOS strategy 1.3 Google’s industry statues and Android strategy 1.4 Apple vs. Google: Stakes and conflicts 2. The Negotiation 2.1 Steve Jobs’ personal interest 2.2 Apple vs. Google: Historical relationship between the parties 2.3 Apple’s first negotiation move 3. Negotiation
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The Internet is one of the most important inventions of our time. It began to revolutionize the way people operated and communicated in everyday life. This paved a path for new companies to emerge and become some of the most powerful companies in today’s economy. Google is a prime example of how this new age made it‚ the way it is today. It is a thriving company and known as the best search engine in the computing world. If not for Google‚ the search engine would not be the way it is today‚
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ABSTRACT The purpose of the individual assignment is study the profile of a multi-national company which has various branches in different continents. Each continent has different social culture as well as style of economy management. To narrow down with examples on the study‚ a world-class cooperation has been selected to be the topic of discussion‚ Google Inc. TABLE OF CONTENTS | | Page | ABSTRACT | | i | TABLE OF CONTENTS | | ii | LIST OF FIGURES | | iv | |
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advertising and from affiliate referral fees where they would receive a referral fee or percentage of the revenue from any resulting sales. The major differences between Google and Yahoo business models are; Google is used mainly as a search engine AdWords‚ Search‚ YouTube‚ Gmail‚ Orkut‚ Google earth‚ Google labs etc. Google maps‚ Picasa‚ Google books‚ Google Scholar‚ Google Docs‚ Google Chrome‚ and Chromebook‚ where Yahoo is used as a News‚ Mail‚ Screen‚ Flickr‚ News Digest‚ Sports‚ Fantasy Sports
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● What were the key factors behind Google’s early success? ● Do you expect the search business to become more concentrated (i.e.: dominated by fewer firms)? ● Is search a winner-take-all business? ● In renewing its deal with AOL‚ could Google afford to pay AOL more than 100% of the revenue generated from AOL searches? ● How did Microsoft’s maximum affordable bid for AOL’s search traffic compare to Google’s? In addition to enhancing its core search business‚ should Google also branch out into
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