creating brand equity Creating brand equity Marketers build brand quality by creating the right brand knowledge structures with the right consumers. Building brand equity 3 sets of brand equity drivers. -Initial choices for the brand elements or identities making up the brand (brand names‚ URLs‚ logos‚ symbols‚ -product and service and all accompanying marketing activities and supporting marketing programs – way brand is integrated into supporting marketing program -associations indirectly
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Unit 204 Principles of safeguarding and protection in health and social care. Outcome 1 Know how to recognise signs of abuse 1.1 Define the following types of abuse: Physical abuse - force feeding‚ hitting‚ slapping‚ misuse of medication and use of restraint etc. Sexual abuse- rape and sexual assault‚ indecent exposure‚ penetration or attempted penetration etc. Emotional/ psychological abuse – emotional abuse‚ bullying‚ ignoring‚ shouting etc. Financial abuse – theft‚ fraud‚ exploitation etc.
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Creating | | |A Brief Guide for | |Creating your first
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Tips for creating strong passwords and passphrases A password is a string of characters used to access information or a computer. Passphrases are typically longer than passwords‚ for added security‚ and contain multiple words that create a phrase. Passwords and passphrases help prevent unauthorized people from accessing files‚ programs‚ and other resources. When you create a password or passphrase‚ you should make it strong‚ which means it’s difficult to guess or crack. It’s a good idea to use strong
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How can you tell if your company is really more than the sum of its partsl CREATING CORPORATE ADVANTAGE BY DAVID J. COLLIS AND CYNTHIA A. MONTGOMERY M OST MULTIBUSINESS COMPANIES ARE the sum of their parts and nothing more. ^ Although executives have become more sophisticated in their understanding of what it takes to achieve competitive advantage at the level of individual businesses‚ when it comes to creating corporate advantage across multiple businesses‚ the news is far less encouraging
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practice they could speak with their colleague who is performing an unsafe task‚ about what they are doing and that it is wrong and not safe. After speaking with their colleague they could show them a safer way and explain to them how it reduces the risk. Also they must report the unsafe practice to their manager so that it is corrected and inform staff by offering training and the right information and it has to be recorded. Cii-If a social care worker has reported the unsafe practice but nothing
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Business Standard (2007): SBI launches Carbon Credit finance‚ August 6‚ www.businessstandard.com Chakrabarty K. C. (2011): Non-Financial Reporting: What‚ Why and How – Indian Perspective‚ address at National Conference on Non-Financial Reporting and Risk Management for Financial Institutions in India‚ June 6‚ Mumbai‚ accessed at http://www.rbi.org.in/ Dash R. N. (2008): Sustainable “Green” Banking: The Story of Triodos Bank‚ CAB Calling‚ October-December‚ 26-29 International Institute for Sustainable
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Creating an Ethical Organization How to Create an Ethical Workplace? Ethics in the workplace are vital‚ even to small business owners. No company wants to be known as unethical‚ and employees are more apt to display higher morale and more productivity when they know they are working for a morally sound company. It is important to create a conscientious workplace that is transparent‚ both to employees as well as the general public. Small business owners should never tolerate inappropriate behavior
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cuts‚ depleting resources and the sub-prime crisis. He explains how a myopic vision of creating economic value has restricted firms from thinking of a long term sustainable solution to creating economic value and driving innovation. With this short term view‚ the firms’ profits indeed to come at society’s expense which leads to a backlash. “The solution lies in the principle of shared value‚ which involves creating economic value in a way that also creates value for society by addressing its needs
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Creating a PR Plan The public relations plan is the basis for your public relations program. Public relations plans can either be company-wide (improving the identity of a company) or they may focus on a specific product line‚ product or service. Below is a template of what a typical public relation plan would look like. I. Executive Summary Here you put a brief synopsis of what the plan is trying to address‚ and the timeframe involved in carrying out the plan. II. Situation Analysis Here
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