Report Ryanair Report Of Case Study on Ryanair: Business Strategy Evaluation Submitted by Anthony K. Augustine to Rachel Sumner for MBA Module Tutor: Business Strategy at Rayat London College on 01-05-08 Word count 4‚150 Title: “Live the high life!” Ryan Air is Europe’s original low fare airline and is still Europe’s largest. However‚ their story has not been entirely successful. Evaluate Ryan Air’s business strategy over the last decade.
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database to research articles about the topic. 3. Findings Introduction Ryan air was founded in 1985 by the Ryan family to provide scheduled passenger airline services between Ireland and the UK as an alternative to the state monopoly carries Aer Lingus. Initially‚ Ryan Air was a full service conventional airline with two classes of seating‚ leasing three different types of aircraft. The company began to introduce a low cost operating model in the early 1990s. Ryan air operates 74 aircraft including
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time held by British Airways and Aer Lingus. In 1986 the company added a second route – flying Dublin-London Luton in direct competition to the Aer Lingus / BA duopoly for the first time. Under partial EU Deregulation‚ airlines could begin new international intra-EU services as long as at least one of the two governments gave approval (the so-called "double-disapproval" regime). The Irish government at the time refused its approval in order to protect Aer Lingus‚ but Britain‚ under Margaret Thatcher
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18/05/2010] Orbis 200‚000 E-Resource for Company Information (2010) URL:https://0-orbis.bvdep.com.emu.londonmet.ac.uk/version-2010519/cgi/template.dll?product=13&user=ipaddress [last accessed 18/05/2010] Reuters (2009)‚ Ryanair concedes defeat in Aer Lingus bid URL: http://uk.reuters.com/article/idUKLM15889320090122?sp=true [last accessed 18/05/2010] Ryanair - Annual report 2009 (2010a) URL: http://www.ryanair.com/doc/investor/2009/Annual_report_2009_web.pdf [last accessed 18/05/2010] Ryanair – Full
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The 2003 Special Olympics World Summer Games (Adapted from a case written by Peter McNamara‚ Garrett Murray and Carolin Grampp‚ UCD Business School and Paul Browne‚ 2003 Special Olympics World Summer Games Limited.) For 2003 Special Olympics World Summer Games to be successful: ➢ First of all‚ it “has to be organisationally well run‚ well managed so that the country is seen to be capable of organising an international world event and that is what it is”. ➢ Secondly‚ “the special people
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Strategic Management Module Ryanair Case Study Questions This report will prioritise to address clearly how to analyse and evaluate the findings of two questions. The selected company that will be used when completing this task is Ryanair which is known as ’the low cost fare airlines’. (Seminar Case Study‚ 2013). The first question is as follows; ’With reference to the Airline Industry and Ryanair cases analyse the competitive environment of the European airline industry in which Ryanair operates’
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(5) synergy in ingormationtechnology and telecommunications‚ which support AirAsia Internet and mobile phone bookings. ShinCorp. allows subscribers of the Shin mobile phone flagship‚ Advanced Information Service‚ being able toreserve tickets through its short-messaging service (SMS). AirAsia with its politically powerful backermay well grow up to bite. This helps it open the Thailand market he IPO strengthens AirAsia balance sheet‚ further cuts its existing lowcosts at 2.5 US cents per ASK and
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Travel Article A time to remember Slug: The beauty of traveling in Europe is the unlimited choices these countries give with architectural magnificence coupled with friendly inhabitants and the easygoing lifestyle. One such place that lies in Netherlands is Amsterdam‚ a one time small fishing village is now packed with loads of memorable treasures for a tourist. Having travelled twice to this gorgeous place I have picked my favourite attractions and sightseeing activities that will help
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seated Bandeirante aircraft. At that time Ryanair operated daily flight from Waterford in the southeast of Ireland to London Gatwick as an alternative to monopoly carrier Aer Lingus. Within very short time Ryanair got the permission to expand its service to Dublin-London route especially to challenge the British Airways and Aer Lingus high fare. (“Ryanair (about us)”‚ n.d.) At that time Ryanair was successfully able to slash their competitor’s high pricing strategy by attracting more passengers towards
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References: Coles‚ T and Hall‚ M.C.‚ (2008) International Business and Tourism: Global Issues‚ Contemporary Interactions.‚ Routledge Davidson‚ W Forsyth‚ Anthony and Stewart‚ Andrew. Of ’kamikazes ’ and ’mad men ’: The fallout from the Qantas industrial dispute [online]. Melbourne University Law Review‚ Vol. 36‚ No. 3‚ 2013: 785-830. Hazledine‚ T.‚ (2011) Price discrimination in Australasian air travel markets. New Zealand Economic Papers.‚ Vol. 45‚ Issue. 3 Holmes‚ L IBISWorld (2014) Major companies. Accessed
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