STRATEGIES BY TAJ The ad (made by Rediffusion) shows the enigmatic woman who stands for both hospitality and efficiency. The identity was developed after extensive research on the consumer’s attitudes towards the Taj. Over 60 in-depth interviews were conducted by client and agency. The parameters? Not quantity‚ but quality. The things done right. The quality of check-in‚ the smile‚ the greeting or the welcome drink. The insights gathered were analysed and a clear slot‚ which the Taj could occupy
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CORE 105 Aesthetics: The Artistic Impulse Study Guide Chapter Six: Theatre GENRES • What are the five GENRES of theatre? Describe them. 1.The first genre of theatre is tragedy. Tragedy is what happens when humans try to justify themselves. Their destruction in the attempt creates a wrong or an evil in their surroundings. Tragedy is a play with an unhappy ending. 2. The second genre of theatre is comedy. Comedy deals with light or amusing subjects or serious and profound subjects in a light
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THE TAJ PEOPLE’S PHILOSPHY AND STAR SYSTEM THE TAJ’S PEOPLE PHILOSOPHY and STAR SYSTEM The employee at Taj is viewed as an asset and is the real profit centre. He or she is the very reason for our survival. The creation of the Taj People Philosophy displays our commitment to and belief in our people. We want an organisation with a very clear philosophy‚ where we can treasure people and build from within. * Bernard Martyris‚ Senior Vice-President‚ HR‚ Indian Hotels Company Limited (IHCL)
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TAJ & GINGER: A SERVICESCAPE FACE OFF A Brief Background TAJ Incorporated in 1902‚ IHCL is promoted by the Tata Group. It has long standing operations spanning over 100 years and operates the largest hotel chain in South Asia. It is headed by Mr. Ratan Tata‚ Chairman. Mr. Raymond Bickson‚ the Managing Director takes care of the day-today affairs of the company. They are assisted by a team of experienced professionals heading various functions. The company and its subsidiaries and associates
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___________________________________________________ Table of contents Introduction 4 1. Managerial perspective 4 1.1 Design as a marketing tool 4 1.1.1 Branding‚ Positioning 5 1.1.2 Segmenting‚ Targeting 5 1.2 Design as a product 6 1.3 Value for employees 6 2 Customer perspective 8 2.1 Impression‚ Expectation 8 2.1.1 Perception of price & quality 8 2.1.2 Travelogues & Websites 8 2.2 Importance of Ambiance 9 2.2.1 The five senses 9 2.2.2
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New Ages “Till death do us part‚” has been sacred words since marriage began. That person you know you are supposed to be with for the rest of your life and love until you go home to God‚ where we are all brothers and sister in Christ. If this is so why are the divorce rates increasing by the numbers? The foundation that is meant to build a household and lifetime of love and glorification to God is now shattered and used as an escape route for a peace of mind. Joseph N. Ducanto‚ author of
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------------------------------------------------- September 19th ------------------------------------------------- Film Form; Film & Critical Analysis – Chapter 11 * Step 1: Develop a thesis * What is interesting‚ disturbing or noteworthy? * Does that aspect illustrate a concept from lecture w clarity? Is it a good example of something we talked about in class? * Did it have a unique effect on you? * Step 2: Segment the film * What features stuck out the most
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Taj Hotels‚ Resorts & Palaces CSR Case Study Company Brief The Indian Hotels Company Limited and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and are recognized as one of Asia’s largest and finest hotel company. Incorporated by the founder of the Tata Group‚ Mr. Jamsetji N. Tata‚ the company opened its first property‚ The Taj Mahal Palace Hotel‚ Bombay in 1903. Today Taj Hotels Resorts and Palaces comprises 108 hotels across destinations in India‚ Maldives‚ Malaysia‚
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intensity that a color has Red is very bright with a high intensity Grey is very “dull” and has a low intensity Value refers to the lightness or darkness of a color Pink is light and has a high value Maroon is dark and has a low value Background Works: Betty Edwards is a well-known author in the art education world for her book Drawing on the Right Side of the Brain
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Eiffel Tower‚ built in 1889 and named after its designer and engineer Gustave Eiffel is one of the most famous architectural structure in the world. ------------------------------------------------- Eiffel Tower is observation & radio broadcasting tower‚ it is 324 meters tall‚ and tallest building in Paris‚ also second tallest in the whole of France. It was also tallest man-made structure of the world from 1889 to 1930. Stonehenge‚ United Kingdom Stonehenge is an amazing structure built
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