CH9 Brand and Branding One of the most valuable intangible assets of a firm is its brands‚ Building a strong brand is both an art and a science. It requires careful planning‚ a deep long-term commitment. A strong brand commands intense consumer loyalty—at its heart is a great product or service. In this chapter‚ we focus on building brand equity and the benefits we derive from brand equity. What is a Brand? A brand is a name‚ term‚ sign‚ symbol or design‚ or a combination of them‚ intended
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------------------------------------------------- The global context of Japan outside Japan – Harumi Befu Since 1980s – globalization buzzword in Japanese media Japan is said to be “globalizing” in all respects‚ but above all‚ in its economic sphere While Japan’s globalization in the economic sense had been widely discussed -> social and cultural globalization has not been a topic of much discussion so far Globalization <-> Internalization Internalization implies a relationship between
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The rise of Japan has been greeted by countries around the world with a mixture of surprise and wariness. Western powers in particular‚ perceived the rise of Japan as a regional threat to their interest in the far East. The document‚ a letter written by President Roosevelt to Senator Knox regarding the relations between the United States (US) and Japan in 1909 is a reflection of the wariness of Western powers to the rise of Japan. Furthermore‚ the letter also shows an important passage in the social
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Why japan ? In the field of research‚ Japan is known for high-level achievements in natural sciences and technology development. In media and communication research‚ communication technology has by far the area received the most attention and funding from both public and private sources in Japan. The u-Japan strategy and other visions of the future lead the development of humanoids and robotics‚ research on human-computer communication‚ ubiquitous computing and mobile technology. Basic information
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would be no Japan. Or without fascism‚ would there be a better Japan? Fascism promotes political violence and war. It emphasizes on “nation before self” and believes that so long as the nation prospers‚ so will the people. Before Japan adopted this policy‚ it came across a spread of others that included national isolation‚ fukoku kyohei‚ democracy‚ finally fascism. Fukoku kyohei‚ a policy similar to fascism‚ was adopted during the Meiji period. This built the foundations of fascism in Japan. However
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the Korea and Japan to a great extent. In the past few years‚ the two countries have been seeking cooperation for the common aim of keeping the security in the Pacific region but things did not always work out fine due to many reasons including the historic background of two countries. In this paper‚ the historical background‚ the chronology of main events‚ the development of the relations and the current situation regarding the security and cultural issues‚ between Korea and Japan will be examined
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Louis Vuitton in Japan Harvard Case Solution & Analysis In this study‚ the opportunities and challenges‚ Louis Vuitton‚ the leading European luxury sector multinational firms in Japan‚ given the unique characteristics of brand management and the integration of culture and consumer behavior in Japan. In recent decades‚ Japan was the most lucrative market Louis Vuitton‚ but it seems that the global economic crisis has led to a decrease in sales. Facing a weak economy and a shift in consumer preferences
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WALMART in Japan 1. Why‚ historically‚ has the level of FDI in Japan been so low? 2. What are the potential benefits to the Japanese economy of greater FDI? 3. How did the entry if Walmart into the Japanese retail sector benefit that sector? Who lost as a result of Walmart’s entry? 4. Why has it been so hard for Walmart to make a profit in Japan? What might the company have done differently? Japan‚ an island nation on the Pacific ocean‚ has none of the natural advantages that have facilitated
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Economy of Japan Commodore Matthew Perry of the U.S. Navy with Black Ships steamed into the bay at Edo‚ old Tokyo‚ on July 8‚ 1853‚ and displayed the threatening power of his ships’ cannons. At the time Japanese did not know what a stem engine is‚ due to the distance‚ Japanese thought the smoke of the stem engine was the fire of a great dragon. So Japanese surrendered without a fight. Commodore Perry requested that Japan open to trade with the West and ends the Japanese seclusion. Japanese
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to manage and much more enjoyable. Vacationing in a foreign country can be a great experience for family and friends‚ but it is important that travel arrangements‚ accommodations‚ and entertainment options are researched thoroughly before going. Japan is where the vacation will take place‚ but before that can happen‚ some travel arrangements will have to be made. Before departing from home‚ every person must have a passport. A valid U.S. passport is required to enter and leave most foreign countries
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