"Aflac s brand awareness is very high in japan" Essays and Research Papers

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    Cross-Cultural Awareness

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    companies try to expand and do business in foreign countries. In order for them to adapt in the global market they need to gain an insight into the different cultures. Understanding a country ’s business culture is a vital factor in setting up a successful business and communicating effectively. Cross-cultural awareness is a challenge for every international business person. A lot of research has been done in the field of cross-cultural understanding and communication. The theories of many academics

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    Self Awareness

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    Self-Awareness Self-awareness is having a clear perception of your personality – physical‚ mental‚ emotional‚ behavioral‚ and spiritual aspects. This includes your strengths‚ weaknesses‚ thoughts‚ beliefs‚ knowledge‚ experience‚ skills‚ emotions‚ behaviors‚ attitudes‚ feelings‚ motivations‚ and views. Self-awareness allows you to understand yourself more‚ how other people perceive you‚ and how you relate and respond to them. Such knowledge enables you to make changes in your personality that can

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    Deflation in Japan

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    For the past decade‚ deflation has persisted in Japan. Deflation is the sustained decrease in the average of all prices of goods and services in the economy (Economics Today 2006). Among all the countries since WWII‚ Japan has been suffering from deflation for the longest time. There have been many attempts in stopping deflation. Then why has Japan been under deflation for such a long time? Reason for deflation One reason for the deflation in Japan is the increased goods being imported from China

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    Brand Recognition in relation to Brand Loyalty Introduction “Brands are the most valuable intangible asset for companies” claims Bayu Sutikno of the University of Gadjah Mada in Indonesia (2011‚ p.319). The world is filled with brands and everyone is trying to portray a message. It is the job of the consumer to decide what brand they prefer and what brand they do not care for. Likewise it is the job of the marketer to persuade the behavior of the 7 billion consumers in the world everyday.

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    Japan Deflation

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    Bank of Japan Working Paper Series Chronic Deflation in Japan Kenji Nishizaki* kenji.nishizaki@boj.or.jp Toshitaka Sekine** toshitaka.sekine@boj.or.jp Yoichi Ueno*** youichi.ueno@boj.or.jp No.12-E-6 July 2012 Bank of Japan 2-1-1 Nihonbashi-Hongokucho‚ Chuo-ku‚ Tokyo 103-0021‚ Japan ***Research and Statistics Department (currently Financial Markets Department) ***Research and Statistics Department (currently Takamatsu Branch) ***Research and Statistics Department (currently Monetary Affairs

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    Brand Loyalty

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    Brand Loyalty One of the most desirable traits that marketers would like to see in the consumers they are positioning their product towards is loyalty to their brand. Brand loyalty can be defined as “the extent of the faithfulness of consumers to a particular brand‚ expressed through their repeat purchases‚ irrespective of the marketing pressure generated by the competing brands.” (Business Dictionary‚ 2012) An expression of brand loyalty from consumers can help companies to experience significant

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    Brand Equity

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    Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk.‚ The first time Indomie hits the market was on 1970‚ people doubted that selling instant noodle as one of the staple food in Indonesia‚ but the company proved the people’s judgements were wrong (www.indomie.com). Indomie accounted for approximately 37% of net sales and 39% of income from operations in 1999. The Company produces a wide range of instant noodle products with prices

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    Fascist Japan

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    Democracy clearly failed in Japan. The limitation of the Diet due to the veto powers the Japanese Emperor had‚ the corruption within the democratic leaders soiling the name of Democracy‚ the failure of the Democratic leaders and further on… Maybe these were some of the reasons why democracy had looked like a very poor system to a common Japanese man. Due to their failure to solve the problems of the farmers and workers‚ the Democratic Government was not supported by the people. Furthermore‚ the economic

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    Brand Extension

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    ABSTRACT Currently following the Bachelor of Marketing program‚ we – as a group - are very passionate in learning and experiencing various aspects in Marketing during our time studying at the university. Thus‚ we have taken this subject final report as an opportunity to test our knowledge and analyzing skill in Brand Management. During our time attending and joining the active studying environment‚ we have learned and developed our mindset effectively. Every lessons given by the teacher‚ every presentation

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    Imperialism In Japan

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    time in Japan called the Edo period (1603-1868‚ ending when Tokugawa Yoshinobu resigned) - this was a period where Japan was ruled under the Tokugawa Shogunates‚ a feudal military government. Japan had a stable population‚ and a popular enjoyment of art and culture. However‚ they had an uncompromising policy prohibiting any foreign contact‚ ultimately making it completely isolated from the western world. There was also a strict social order‚ where everyone knew their status. Emperors and high nobilities

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